In my last post I explained that no .JOBS Solution is the same. We have 125 different companies investing in a .JOBS strategy and everyone of them is a little bit different. With that said all 125 different solutions fit into three different scenarios. The first scenario is labeled Stand-Alone Sites. Much like it states this scenario is focused on building sites separate from a company’s corporate career site. They are sites not directly related to a company’s corporate infrastructure. This scenario works well with initiatives related to diversity outreach and job SEO. We will recommend this strategy if our contact has a specific need around a group of job seekers or a job category and needs a new self sustaining way of attracting candidates from those groups or categories. Below is an image showing a visual breakdown of what is possible in this scenario along with two examples.
Examples
Domain = Starbucks-Veterans.jobs
Challenges
- Military Skills Translation
- Veteran Branding Presence
Solution
- One Veterans Microsite
- Flexible Homepage
Results for Job Seekers
- A tool to allow for Veteran Skill Translation
Results for Starbucks
- Place to drive veteran related press releases
- Ability to merge company brand with veterans for marketing and SEO purposes
- Tool to use for Veteran Career Fairs
Domain = Stantec-OilandGas.jobs
Challenges
- Filling Oil and Gas Openings
- Relied on 3rd parties to fill Oil and Gas Positions
- Needed to turn career PDF’s into web pages
Solution
- One built out Oil and Gas job site with 4 static pages
- Featured Jobs
Results for Job Seekers
- One stop shop for Oil and Gas career opportunities at Stantec
Results for Starbucks
- Bigger brand awareness
- More robust technology infrastructure
- Mobile vs. Tablet, Which is More Popular for Job Searching? - October 8, 2014
- My.jobs Microsite Branding of the Week (P66onCampus.jobs) - August 13, 2014
- My.jobs Microsite Design Guidelines – Get them to the Jobs - June 18, 2014
