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AT&T and Three Other Corporations Pilot Program to Make it Easier for Transitioning Military to Find Real and Verified Jobs

Tuesday, August 2nd, 2011

Employers Finding It Difficult To Translate Military Skills To Their Opportunities Now Have A Simple, Automated Solution

INDIANAPOLIS, July 26, 2011 /PRNewswire-USNewswire/ — Today DirectEmployers Association is launching their latest online program to help veterans find jobs. This new effort is a .jobs Military Crosswalk platform customized for hiring companies worldwide.

For years companies have become frustrated when trying to hire transitioning military into their corporate ranks due to a high-level of difficulty in translating military skills to their open positions. DirectEmployers now provides companies with a corporate branded solution to help them address this issue.

Simple, automated solution

Powered by the .jobs Universe, this innovative platform allows service men and women preparing to transition into civilian life to use their current Military Occupation Code (MOC) or Military Occupation Specialty (MOS) to easily find civilian jobs on corporate career sites. This technology provides the cornerstone all companies need to start effectively communicating their available employment opportunities to military men and women who are transitioning into civilian life.

Earlier this year, DirectEmployers launched www.Veterans.jobs, an extensive online program to assist transitioning military personnel in all branches of our armed forces in quickly and efficiently finding employment.

Carrie Corbin, AT&T, Associate Director – Talent Attraction, said, “AT&T has aggressively recruited veterans for decades, in part because the technical skills and leadership experience gained in the military transfer very well to our company and culture.”

After seeing the implementation of Veterans.jobs I asked if the technology could be adapted to fit our specific company needs. DirectEmployers Association immediately began working with AT&T to pilot the .jobs Military Crosswalk within our career site to help make it even easier for transitioning military to find real and verified jobs at AT&T.”

Camber Corporation, Providence Health & Services, and ConocoPhillips join AT&T in piloting this new technology. These pilot sites are available online at:


This is a great program for the entire human resource community as well as the nation’s transitioning military and their families. Providence Health & Services is adopting this technology to help us tap into this skilled source of candidates,” stated Rhonda Stickley, Providence Health & Services, Sr. Director, Talent Acquisition & six-year U.S. Army veteran.

DirectEmployers’ new military .jobs initiative expands the potential of an already established and robust partnership with the public sector, the National Labor Exchange (NLX). Offered in partnership with the National Association of State Workforce Agencies (NASWA), the NLX is a free, job-search engine feeding job openings into 50 publicly funded state job banks. This has substantially increased offerings to all jobs eekers, and especially veterans. Since March 2007, the NLX has provided over 9 million, unduplicated, current jobs to state workforce agency staff dedicated to serving veterans. The NLX uses no federal funds for operations, research, or development. Rather, this unique public-private partnership leverages private, non-profit-owned technology with existing state workforce agency resources to enhance offerings to veterans.

“With President Obama’s announcement to start bringing troops home and the Bureau of Labor Statistics reporting a June 13.3% jobless rate for veterans who served any time since September 2001 (Gulf War-era II veterans) this is a very valuable and timely tool available to all corporations,” stated Bill Warren, Executive Director, DirectEmployers Association.

About DirectEmployers Association
DirectEmployers Association, Inc. is a 501(c)(6) nonprofit, 600 plus member employer association. As provided in its corporate bylaws, the business and affairs of the Association are managed by a board of directors consisting of member company representatives. Daily operations are managed by an executive director and operations staff at the direction of the president and board of directors. Its mission is to provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national workforce.

About National Association of State Workforce Agencies (NASWA)
The National Association of State Workforce Agencies (NASWA) is a private, non-profit organization, representing 52 state and territorial workforce agencies in general and the publicly-funded veterans’ employment programs in particular. The mission of NASWA is to serve as an advocate for state workforce programs and policies, a liaison to federal workforce system partners, and a forum for the exchange of information among states.

Assists military personnel in transitioning from active duty to employment opportunities in the civilian workforce. Using the Military Crosswalk, Veterans can enter their military occupation plus the .jobs suffix to find relevant civilian jobs. Examples: www.42F.jobs; www.25B.jobs; www.2891.jobs

SOURCE DirectEmployers Association


DirectEmployers Featured on TheRegistry.biz

Tuesday, February 1st, 2011
As buzz continues around the .jobs (dot jobs) Universe, people in the top-level domain (TLD) space are also taking notice. Here is an article from TheRegistry.biz, prompted by a CircleID post.

500 Companies Supporting .JOBS TLD Shows “Big Win” for New gTLD Movement

By Matt Langan February 1st, 2011

Coming directly on the heels of our most recent post about what makes a successful generic keyword TLD, we came across this compelling CircleID post about .JOBS. While this particular TLD has been in existence since 2005, it recently went through some major developments that offer great lessons for other generic keyword TLDs, and provides a snapshot into the potential future for gTLDs.

.JOBS, the sponsored TLD focused on company names only that registry operator Employ Media, LLC runs, built a decent foundation over the years and signed on a few Fortune 500 companies like Geico and AT&T as tenants. So, the slow-building momentum was always there for this TLD.

Now, here’s where it gets good. Employ Media was granted by ICANN a new registry service to allocate by RFP non-company names. From there, it issued an RFP and six winners were chosen. The first to bring its TLD to market was the Direct Employers Association, who quickly jumped on board, creating a tipping point that will potentially make .JOB the de-facto TLD for anything related to posting and seeking jobs.

Through Direct Employers Association, more than 500 of the largest companies have now gotten behind the effort to bring this new TLD to market. Yes, we are talking about major companies like Verizon, Time Warner, AT&T, Marriott and others.

More important, these major companies have deep marketing pockets to help promote this new TLD and the “.JOBS universe” is already spreading.

For any organization hesitant to apply for new generic keyword TLDs, this case study should reinforce that the investment and effort into launching and running your own TLD are well worth it.

We would like to remind all the gTLD naysayers out there that the proof is in the pudding. By pudding, we mean 500 major companies supporting this effort.

View original post on TheRegistry.biz by Matt Langan.

DirectEmployers Featured on CEOWORLD

Tuesday, February 1st, 2011
The article below was written by Amarendra Bhusuan for CEOWORLD Magazine and covers the .jobs (dot jobs) Universe launch.


By Amarendra Bhushan for CEOWORLD Magazine Updated: January 22,2011

The Indianapolis-based nonprofit DirectEmployers Association launched massive network of employment Web sites this week, and by the end of the month will have 40,000 worldwide. The 40,000 sites, with Web addresses that all end in “.jobs,” have the potential to upend jobs classifieds online companies such as Monster.com and CareerBuilder.com. A so-called Sponsored Top Level Domain, .jobs was created in 2005 at the behest of Employ Media, and backed by the Society for Human Resource Management. Over 500 leading U.S. employers, are joining forces to transform how people use the Internet to quickly and efficiently locate valid employment opportunities.

The catalyst is the unique dot-jobs (.JOBS) Top Level Domain (TLD). The new platform, called the .JOBS Universe, comprised of tens of thousands of geographic, industry, and occupational web sites ending in the intuitive .JOBS suffix. Examples of web sites in the .JOBS Universe include www.boston.jobs, www.atlanta.jobs, www.insurance.jobs, www.technology.jobs and www.usa.jobs.

Mr. Warren states, “The very largest of employers in the world have pooled their resources to build this recruitment vertical. They want greater efficiencies from the Internet and are taking matters into their own hands to invest in the outcome. With the recent advances in cloud computing, the scalability of the .JOBS Universe is off the charts. The potential for cost savings is natural, real and sustainable as well as available free of charge to every employer worldwide regardless of industry or size.”

Benefits job seekers will find include intuitive web site entry points, verified job listings and the ability to connect directly with employers. “I’m excited about the .JOBS Universe because it’s going to revolutionize the way someone will look for a job. Right now the process is very difficult. It takes so much time and there’s so much duplication of effort. With .JOBS, candidates will be able to go to one, intuitive location and know that the opportunities listed are straight from employers,” says Randy Goldberg, Vice President Recruiting, Hyatt North America Operations.

Job listings in the .JOBS Universe are fully integrated with social media such as Facebook, LinkedIn, Twitter, YouTube and others. Job seekers can build their own profile and identify which of their friends or connections are working at a particular company of interest. They can also find and follow companies and recruiters on the various social networks and share job listings with their friends on social news sites. The .JOBS Universe platform has also been optimized for easy access on mobile browsers. Its “open source” approach allows industry vendors to develop apps that will result in even greater efficiencies in the future.

Mr. Warren adds, “Building out the .JOBS TLD, owned and managed by employers through a non-profit association, is revolutionary for the Internet and a gigantic step for both employers and job seekers. It provides employers low-cost advertising and branding opportunities while reducing recruiting costs. It also provides job seekers a direct connection to employers and a trusted, reliable source on the Internet to locate employment opportunities.”

Only employers using their corporate name could get a .jobs address. And they had to comply with other requirements, including adherence to SHRM’s code of ethics. In the registration agreement, Employ Media limited companies to posting only their own jobs on sites with the .jobs domain. That limitation is now gone.

View original post on CEOWORLD Magazine by Amarendra Bhushan.

DirectEmployers Featured on U.S. News & World Report

Sunday, January 23rd, 2011
Since the .jobs (dot jobs) Universe launch, there has been a wide range of perspectives shared across blogs, news articles, tweets and forums. Since 2001 our mission has been simple – create a more effective and efficient labor market for employers and job seekers to connect easier, faster and freely. While we view .jobs as a positive change in the right direction, we recognize not everyone in the community agrees. This article on the U.S.News & World Report website highlights some of the varying opinions on .jobs and what it could mean for job seekers.

What the .Jobs Domain Means for Job Seekers

Network of sites under universe.jobs is yet another place to search for openings
Posted: January 31,2011

The job-search community is buzzing over how a new network of websites at the .jobs domain will affect employers, who can list openings there for free, and other job boards, whose business models rely on companies that pay to list jobs. But largely left out of the conversation is what these 40,000 websites and their umbrella site, universe.jobs, mean for job seekers.

So today we’re answering the question you really care about: If you’re job-hunting, are the .jobs sites worth your while?

[See 11 Helpful Sites for Job Seekers.]

While the project has great potential, particularly because the domain is likely to rank high in Google search results, online job-search experts say the sites don’t yet offer anything job seekers can’t find elsewhere.

“It’s not a great leap forward in terms of the job seeker’s experience,” says Chris Russell, a job board consultant and CEO of AllCountyJobs.com. “They’re just duplicating content … There are already too many job boards out there.”

Finding a .jobs site that fits your needs is as easy as typing your occupation into your browser—say, for example, nursing or engineering —and adding .jobs rather than .com. You can also search by city: austin.jobs or washingtondc.jobs or seattle.jobs. City-occupation combinations like seattlenursing.jobs are expected to be live by the end of this week.

Click on one of the thousands of posts on those pages, and universe.jobs will redirect you to the listing on the employer’s website, rather than asking you to apply through their system like some popular job boards. Others job-search sites, like SimplyHired for example, already offer that feature.

“We don’t have an application database, so the job seeker applies directly to the company’s website, which is exactly what employers want,” says Bill Warren, executive director of DirectEmployers Association, which manages the .jobs domain. Ironically, he’s also one of the founders of Monster.com, one of the companies that tried to block Warren’s association from building out the top-level domain. (Warren left Monster.com in 1999 after serving as president, he says.)

[See Top 50 Companies to Work For.]

Career coaches often advise job seekers to steer clear of job boards—or at least avoid using them as their sole tool—and instead focus on networking or other more targeted approaches. Companies sometimes receive hundreds or thousands of resumes in response to job-board listings, which means a candidate’s application might get lost in the shuffle. Networking and building a brand online may be more effective because it encourages your contacts to come to you with opportunities before they’re posted on job boards.

DirectEmployers Association, a non-profit trade group of employers, is funding the venture with member dues, which run $15,000 annually, Warren says. But even non-member employers can list open positions on the site at no charge. That’s appealing for small businesses, who often can’t afford to post job openings on well-known boards like CareerBuilder.com or Monster.com, which typically charge several hundred dollars per post.

“Companies put less than 10 percent of their jobs on commercial job boards because of the cost,” Warren says.

Because it’s free, .jobs sites include positions that aren’t listed anywhere else, Warren says. The automated websites scrape jobs from about 6,000 company sites, and 41 state workforce agencies upload jobs as well, resulting in more than 752,000 positions. About two-thirds of Fortune 1000 companies list their openings on universe.jobs, he estimates.

But the network of sites does not include positions from some companies that are listed on other well-known job boards, largely because DirectEmployers Association asks for permission from each employer before scraping their site. “Right now it’s fairly limited in terms of the employers who are represented and the cities and states represented,” says Brad Schepp, co-author of How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks. “[But job seekers] should keep their eye on what’s going on with this site, because the potential is tremendous.”

[For more career advice, visit U.S. News Careers, or find us on Facebook or Twitter.]

For now, all cities with populations of 5,000 or more have a .jobs domain, Warren says, but the network will soon include sites for less-populated areas, too. Companies also can buy their own .jobs domain, such as microsoft.jobs or mitre.jobs, with the option of building it out themselves or coordinating with the association. By the end of this year, the network will grow to 100,000 sites, Warren says.

One of the reasons why the .jobs domain has potential—and why it has for-profit job boards up in arms—is because URLS that include .jobs are likely to rank well in Google’s search results. But even sites with effective search-engine optimization need an audience of loyal users to succeed, says Willy Franzen, who helps recent college graduates find jobs through his company One Day, One Job.

“[Search-engine optimization] will be a big factor, but the bigger factor will be the user experience that the .jobs sites offer,” Franzen wrote in an e-mail. “Since they’re throwing 40,000 sites out there right away, it’s quite clear that they’re not focused on building quality communities … They’re aimed at ranking well in the search results.” He cited job seekers’ lack of familiarity with jobs.com as proof that having a great domain doesn’t make you an automatic leader in the job-search market.

View the original post by ALEXIS GRANT.