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Posts Tagged ‘Social Media’

Background Investigations in the Employment Process – Part II

Tuesday, January 10th, 2012

As I mentioned in Part I of this topic, an employer’s decision to implement a background investigation program is certainly no small undertaking. It is important to first research and understand the relevant laws regarding the use of background investigations in the employment process, which I reviewed in Part I as well. I thought it would also be helpful to provide a list of tasks that employers may wish to consider when creating a background investigation (BI) policy and program:

  • Develop a formal policy covering the intent and guidelines of the BI program, including a definition of the search elements (see Part I) that are part of an investigation, and whether the BI will be conducted on a post-offer or a pre-employment basis. Most employers conduct BI checks on a post-offer basis to limit adverse impact and to reduce expenses.
  • Determine the search elements by job category or position to include in each background investigation. Ensure the search elements you check for each job title are job-related and consistent with a business necessity. For example, a policy that disallows hiring individuals with convictions in the last 10 years related to theft for an accounting or bookkeeping position may be relevant, but conducting a credit check for a mechanic who doesn’t deal with customers directly or handles money may not be appropriate.
  • Include in your policy a statement concerning the use of social media in conducting background checks. Employers should seek legal advice regarding privacy restrictions and limitations on the use of social media for BI purposes.
  • When developing your policy, remember the EEOC issued guidelines as criteria for how and when employers may use the results of a criminal background check to deny employment. The employer must consider:
  1. The nature and gravity of the offense
  2. The amount of time that has passed since the conviction and/or completion of the sentence
  3. The nature of the job held or sought

For criminal BI checks, employers will also want to determine whether to check felony and/or misdemeanor conviction records, determine how far back to check, and develop guidelines for “crimes of concern” to appropriately and consistently consider job-related circumstances of a conviction, such as revocation of a job offer.

  • Determine the policy for internally promoted or transferred employees and whether they are subject to additional background checks depending on the position for which they are promoted or transferred into.
  • Revise the employment application to capture all the data necessary to complete a thorough investigation and to obtain an applicant’s written consent to obtain the consumer report(s). Consumer reports used to evaluate an applicant’s eligibility for prospective employment fall under the provisions of the FCRA (see Part I). The online and/or paper application is one way employers may choose to obtain the applicant’s written consent to conduct a BI check. Employers must also pre-notify the applicant, in writing, regarding the company’s intent to conduct a background investigation, including a statement of the applicant’s rights under the FCRA. To meet the pre-notification requirements, a separate disclosure notice should be created and provided to the applicant to inform him/her that a consumer report may be obtained for employment purposes.
  • Develop a process and related notices to comply with the FCRA’s post-notification requirements. For example, if an applicant is denied employment based on an unfavorable investigative report, the employer will need to notify the applicant of that fact and provide him/her with the reporting agency’s name and address to obtain a free copy of the consumer report.
  • Determine the review and escalation process for reported discrepancies and identify who in the company will have final authority for a “hire” or “no hire” decision.
  • Develop training for HR employees and hiring managers to include a BI policy review and related laws, orientation to categories and nature of various crimes, how to instruct applicants to complete the application, what questions to ask in the interview, documentation and record-retention guidelines, etc.

I hope this helps, but remember that the information provided herein is no way intended as a substitute for the legal advice and counsel of your attorney or other professional. Please don’t hesitate to reach out if I can be of further assistance.

Sodexo on Talent Acquisition and Social Media

Tuesday, December 13th, 2011

Sodexo’s talent acquisition team might have been dramatically different today had Anthony Scarpino pursued his original intent of becoming a veterinarian. After changing his major to nutrition and obtaining a master’s, he became a dietitian and eventually landed a position with Sodexo.

Did you know?

Sodexo is the largest employer of dietitians in the U.S.

After a decade as food-service director, his boss approached him with an opportunity in recruitment. He has since spent his last 5 years in talent acquisition, and that is the “super abridged” version of Anthony’s passage to his current title, Senior Director for Talent Acquisition.

As Anthony explained to me, he wears a lot of hats including management of veteran outreach and employment branding in the U.S. throughout the online and social media space. Since Sodexo is so renowned in the industry for their accomplishments in social media, I wanted to know what Anthony thought about why that is and what advice he would give other companies.

Nancy: Since you’ve been with the company so long, what do you think Sodexo does really well in the area of talent acquisition?

Anthony: That’s hard – I don’t like to brag. I think our social media presence is really one of the benchmarks in our industry. I think the secret sauce of why we’re so strong in that area is we have the engagement and involvement of virtually the entire talent acquisition organization. The entire leadership team is present on Twitter, Facebook and other social media spaces.

We have somewhere around the neighborhood of 30 recruiters that are active on each of the different portals. It’s likely that our entire team is active on a site like LinkedIn. We’re able to amplify a message because we have the involvement of our entire team, whereas other organizations will have one social media manager sharing the content.

We’re also very focused on improving the diversity of our workforce and attracting the best and the brightest diverse talent to our organization, so I think we do a real strong job at that as well.

Recognition

Check out some of Sodexo’s rankings and awards:

  • Named a “Best Company for Hourly Workers” by Working Mother Magazine
  • Named a “Best Company for Multicultural Women” by Working Mother Magazine
  • Named one of “The World’s Most Admired Companies” by FORTUNE
  • Named One of World’s Top 50 Green Outsourcing Suppliers
  • Ranked number three in the world among outsourcing services companies
  • Ranked #2 among “Top 50 Companies for Diversity Inclusion” by DiversityInc
  • Named One of the 2009 DiversityInc Top Ten Employers for LGBT Workers
  • Named a 2010 Straight for Equality in Business Awardee by PFLAG
  • Ranks Second on the 2009 DiversityInc Top Ten Companies for Latinos
  • Named as One of “World’s Most Ethical Companies”

Nancy: There are a lot of factors to consider when it comes to a social media strategy, including team structure, messaging and approach. What advice would you give to a company just starting in social media, or maybe has dabbled but struggling to get to the next level?

Anthony: The important thing is to realize it’s not all about you. It’s about talking with the customer, or with the candidate. The first thing that I would recommend to companies is to audit their brand online and spend some time on all of those social spaces; what’s being said about your company, who’s talking about you as an employer, who’s talking about you as a product, what things are they saying they need? Then do the same thing with your competitors. What are they saying about your competition that identifies a niche that you might be able to fill?

Then decide how best for you to participate, whether it’s one person or multiple persons.

Nancy: Lastly, how does DirectEmployers Association help you with day-to-day work and your various roles?

Anthony: Originally we were interested in DirectEmployers because of the job distribution model and the ability to get our jobs out there and attract the best talent for the future Sodexo leaders. A model that’s made by employers for employers really helps all of us as well. It’s not something that you’re going to spend an extreme amount of money on without getting results. We get great results and it’s a real cost-effective program.

DirectEmployers fills a lot of needs for me. It’s not just the job distribution, OFCCP compliance and getting our jobs out to veterans and the states, but the benefits of membership fits both my recruitment needs, as well as helping build our brand presence.

A special thank you to Anthony for participating in this interview and speaking on our social media panel at the 2011 Annual Meeting & Conference. Members can view his presentation on the Pipeline.

Only In Indianapolis

Tuesday, November 1st, 2011

Annual Meeting Celebrates 10 Years of Achievements, Influence and Growth

When we announced the 2011 Annual Meeting and Conference was going to be in Indianapolis, Members had a variety of responses. Some included: “Really?” “How could it compete with Vegas?” “What’s in Indianapolis?” Or, one of my favorites, “Why?”

The mixed reactions were understandable. After all, the majority of our meetings had been in Vegas. But we wanted to be different this time around and bring Members to the Hoosier State, where we could leverage home court advantage and help keep travel and lodging costs reasonable.

In addition to moving the event to the Circle City, we added a master of ceremonies, Courtney Bishop. Recommended by our video team, Courtney was able to keep the sessions moving smoothly. This also gave me and the other VPs a chance to spend more time with Members.

Brian Jensen discusses the 2011 milestones for DirectEmployers Association

The format of the conference was slightly modified. We brought in Members to speak in the majority of the sessions and offered concurrent sessions on day two. This gave Members more exposure to each other and gave them insight into different ways to leverage Member benefits.

DirectEmployers President Brian Jensen, VP – Talent Acquisition for The McGraw-Hill Companies, kicked off day one with an overview of the association. Some of the key accomplishments he shared included: .jobs; the launch of veterans.jobs and militaryfamily.jobs; the Summer Jobs initiative with the U.S. Department of Labor (USDOL); testimony to House Committee of Veterans’ Affairs; joining forces with USA Cares; and the Recruitment Regulatory Compliance Committee’s response to the OFCCP Proposed Regulations for Veterans.

Next, the DirectEmployers Ops Team provided updates for their respective departments. The presentations can be found in the Annual Meeting Archives in the Pipeline.

Next, Carrie Corbin from AT&T and I presented a Member case study on the ATT.jobs Career Site and showed how a combined effort of Talent Brew and .jobs microsites were able to improve AT&T’s SEO Footprint. The full case study is at casestudy.jobs.

Members Mike Cooper from DTE Energy, Jeremy Cummings from Providence Health & Services, Ray Schreyer from IBM and France Taylor of InterContinental Hotels Group (IHG) also shared how they have strategically adapted their recruitment strategies to align with the evolution of how job seekers are searching for employment.

Pam Gerassimides, National Labor Exchange Director and Assistant Executive Director of the National Association of State Workforce Agencies and Marilyn Mackes, Executive Director from the National Association of Colleges and Employers, provided attendees with a brief overview their organizations and our partnerships.

Then, keynote speaker Joe Lakis, VP of Policy and Strategic Initiatives of the Equal Employment Advisory Council (EEAC) and Senior Partner with Norris, Tysse, Lampley & Lakis, LLP provided Members with a significant amount of information around regulatory, policy and enforcement changes that have occurred at the OFCCP since’09.

Chad Sowash, wrapped things up with an in-depth discussion of how the fabric of the Internet is changing and blending with search, social and mobile.

DirectEmployers Social Networking Reception

Annual Meeting attendees at the social networking reception.

To blow off some steam, attendees went upstairs to a networking reception – complete with a Rock ‘N’ Roll Dueling Piano Show. Members who weren’t quite ready to turn in for the night regrouped for a tour of Lucas Oil Stadium, home of the next Super Bowl.

Concurrent sessions about social media and OFCCP audits started day two. Tom Eckhart joined Tipton Bradford from IHG to help Members understand the regulatory processes and key measures to take to ensure a smooth OFCCP audit.

Meanwhile, Tipton’s colleague, Francene Taylor, was in the next room with Anthony Scarpino of Sodexo and Jessica Miller-Merrill, CEO of Xceptional HR. These individuals sat on a panel moderated by Katie Pfledderer about social media sharing their trials, tribulations and success stories. Attendees learned about unique initiatives such as Sodexo’s Facebook Prom.

Next, WellPoint’s Chief Diversity Officer, Linda Jimenez, took to the stage and shared a wealth of knowledge around creating an effective diversity strategy. She touched on defining the business case, evaluation, education and metrics.

NASWA, National Labor Exchange (NLX) Ops Committee and RRCC Committee shared updates and accomplishments over 2011 as well as an outlook for 2012.

After a short break, attendees came back with the option of attending “Social Media Platforms: The Recruiting Reality and Mitigating Risk,” or “Creating Talent Pipeline Programs with Enterprise Rent-A-Car, Hyatt & Southern Company.”

David Baffa, Partner at Seyfarth Shaw LLP was very well-received for his sense of humor and true grasp of both the challenges and benefits of using social media as an HR practitioner.

Josh Bleill

Marine Corporal Josh Bleill shares his story and infectious sense of humor.

Upon returning from lunch, all attendees received a life-changing experience with Josh Bleill. Josh was on active duty in Fallujah when an IED struck his Humvee. Five days later, he awoke to the loss of his two friends and both of his legs. It wasn’t just the tragedy that impacted the audience, but rather Josh’s infectious sense of humor and advice to employers as they work to hire veterans and people with a disability. Members were able to meet Josh and received a copy of his book, “One Step At A Time.”

John Reiner followed Josh, and similarly faced something unimaginable – being told by his doctor not to eat. He reflected on the agonizing battle, the process of healing and the importance of focusing on the things that matter most. Members also had an opportunity to get a copy of his book, “The Man Who Couldn’t Eat” and meet John.

Returning by popular demand from 2010, Shama Kabani, CEO of the Marketing Zen Group was next. This time she shared “10 Social Media Recruiting Mistakes…And How to Avoid Them.” A few of the 10 mistakes mentioned were under utilizing Facebook ads for recruitment, overlooking sites like Pinterest, and not leveraging current employees. Her enthusiasm was probably captured best in one of our Member’s tweet:

Tweet about Shama

Steve Uzzell ended day two with his mind-blowing photographs, which he displayed as illustrations for metaphors about possibility and creativity. He urged attendees to constantly re-examine what they think they know. This presentation made it clear why he’s one of the top advertising and corporate photographers in the United States.

After a day full of emotions, statistics and what not to do’s, some attendees shed tears of laughter at Crackers Comedy Club. Even the comedians got into fun by sporting DirectEmployers blinking pins.

Brad Stevens and I after he coached attendees on the importance of integrity and being a team.

Friday morning, a resident Hoosier and Head Men’s Basketball Coach for Butler University, Brad Stevens talked about his approach to coaching and drew parallels from his prior corporate role. He emphasized integrity, being upfront with your recruits and being passionate about something bigger than yourself.

The conference closed off-site at a location that Indianapolis is perhaps best known for – the Indianapolis Motor Speedway. The Richard Petty Ride-A-Long gave attendees a front seat to what it’s like to experience a 600HP NASCAR racecar 3-lap qualifying run.

DierctEmployers Annual Meeting Richard Petty Ride A-Long

Attendees gearing up for a ride at the track.

I’m fairly certain that most, if not all attendees walked away with a better understanding of “Why Indianapolis” as well as “Why DirectEmployers.” Thank you very much to all who attended, and the incredible staff and crew. We’ll see you next year!

To see more of the 2011 DirectEmployers Annual Meeting and Conference, visit http://app.ly/DEAM11 (case sensitive) or view the archives in the Pipeline.

DirectEmployers Association and TweetMyJobs to Launch the Who Do You Know? Button Across the .JOBS Universe

Monday, September 26th, 2011

The following press release was authored by TweetMyJobs and originally posted on September 21, 2011.

DirectEmployers Association and TweetMyJobs to Launch the
Who Do You Know? Button Across the .JOBS Universe

DirectEmployers Association, a non-profit consortium of leading global employers, today announced a partnership with TweetMyJobs, the leading social recruitment platform, to integrate its Who Do You Know? Facebook application across the .JOBS universe providing employers and job seekers the opportunity to connect through referrals.

Indianapolis, IN (PRWEB) September 21, 2011

DirectEmployers Association, a non-profit consortium of leading global employers, today announced a partnership with TweetMyJobs, the leading social recruitment platform, to integrate its Who Do You Know? Facebook application across the .JOBS universe, providing employers and job seekers the opportunity to connect through referrals. The announcement was made jointly by Bill Warren, Executive Director for DirectEmployers Association and Robin D. Richards, Chairman & CEO of TweetMyJobs.

“DirectEmployers is committed to providing our members with the very best platform to connect employers with job seekers,” said Mr. Warren. “The .JOBS Universe enables this and now, with TweetMyJobs’s Who Do You Know? button, our members can socialize their jobs and take full advantage of the referral power of Facebook.”

“With unemployment remaining so high in the United States, the key for job seekers is to find opportunities where they have an inside connection. Our Who Do You Know? button makes that easy and our partnership with DirectEmployers will provide this crucial connection point to many more job seekers,” said Mr. Richards.

The Who Do You Know? button lets any job seeker viewing a job opening on the .JOBS Universe to instantly see if they have any first or second degree Facebook connections at the hiring company and then to directly request a referral through Facebook. The button is part of the Who Do You Know? application that makes job seeking and professional networking possible in Facebook. Users leverage their Facebook friend network to find jobs and get introduced to hiring companies.

About DirectEmployers Association
DirectEmployers Association, Inc. is a 501(c)(6) nonprofit, 600 plus member employer association. As provided in its corporate bylaws, a board of directors consisting of member company representatives manages the business and affairs of the Association. Daily operations are managed by an executive director and operations staff at the direction of the president and board of directors. Its mission is to provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national workforce. For more news and information, please visit http://www.DirectEmployers.org.

About TweetMyJobs
TweetMyJobs is the premiere social recruiting platform on Twitter. Users receive highly relevant job matches and control where the matches are delivered (i.e. social media, email, text, etc.) and how frequently the matches are delivered (i.e. instantaneously, daily, weekly, etc.). TweetMyJobs pushes jobs into Twitter through more than 10,000 job channels segmented by geography, job type and industry giving the service an unequaled ability to instantaneously connect employers and recruiters with targeted job candidates. For additional information about TweetMyJobs, please visit http://www.TweetMyJobs.com.

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Interview with Aaron Kraljev, Wells Fargo – Part 2

Monday, September 27th, 2010

One in three households in America do business with Wells Fargo. Wells Fargo & Company is a diversified financial services company providing banking, insurance, investments, mortgage, and consumer and commercial finance through more than 10,000 stores and 12,000 ATMs and the Internet (wellsfargo.com and wachovia.com) across North America and internationally.

The company strives to find the best people from a diversity of backgrounds and cultures, give them the knowledge and training they need, allow them to be responsible and accountable for their businesses, and recognize them for outstanding performance.

The man tasked with finding ways to attract the best talent is Aaron Kraljev, Employment Marketing Manager. Recently, Aaron was kind enough to give us an inside look at his unique role at Wells Fargo and share his perspective on the industry and the DirectEmployers Association.

continued from Part 1
Nancy Holland
What challenges really keep you awake at night?
Aaron Kraljev, Wells Fargo
There’s no such thing as a marketing emergency, but people create them. It can be anything from the mundane dealing with a difficult internal partner, to the massive campaign launch that either a) didn’t work or b) was flawed, beyond repair. In the past, we were talking to students – a very finite group of folks. We knew what their passion-points were, what they needed and we had to meet those needs. The audience for employment is incredibly diverse. They have different needs and things that they hold dear. A checking account for a student in and of itself is a big deal, but it’s not vital. A job is vital and through a variety of different channels, I get communications from folks who have either been looking for a job, or, got an interview, didn’t get a job, and shared with me some of their frustrations. I try to respond to every single one of those because they want to be heard and have very real needs. I’m sensitive to the diversity of that group and the necessity for employment. That keeps me up at night. It’s not like your cable is out, the paper didn’t show up, or your socks don’t match. These are all very mundane things that happen to us all in our everyday lives. This [a job] is how you put food on your table and provide for your family. I get to thinking about 3:30 in the morning, are we really branding ourselves effectively? Are we helping job seekers to self-select and find a job that’s right for them? While we have 9,000-10,000 openings a month, we have 280,000 team members…we have some turn! And I think every organization does, but what can I do from wherever I’m at to help reduce the amount of turn and make sure we’re getting the right people in jobs, and that we’re putting them in a situations where they’re going to succeed?
Nancy Holland
Yes. And like you said, you’re giving them the feedback that they crave. Some of these people have never been in a job-hunting situation and don’t know what we know. They’re craving that knowledge of what’s going to help them in their quest to find that right fit.
Aaron Kraljev, Wells Fargo
That statement right there is exactly the reason why we need to be in the social media space. Whenever we get info on Facebook or Twitter, what you won’t find is here’s 9,000 Wells Fargo jobs, here’s what we pay or here’s what they do – it’s this is what you can do to find a job that’s a right fit for you here. That’s the biggest message we want to get across. Even if you don’t get a job with Wells Fargo, here’s what’s going to make you a better job seeker, a more informed applicant, or more attractive applicant. If somebody came to one of our sites or our Facebook page, and they learned something they used to find a job somewhere else, that’s fantastic. As long as we’re helping educate, it creates a value. I think that’s the most important thing.
Nancy Holland
I couldn’t agree more. And there’s not enough of that out there.
Aaron Kraljev, Wells Fargo
Especially in social media, people just kind of throw themselves out there and talk about themselves – look at us, we’re shiny and we’ve got great ads – and that’s not really the message we want to convey. We want to talk about the experience of people that work here and what a job seeker can do to be successful.
Nancy Holland
In keeping with that, what is unique about Wells Fargo and why would a candidate want to work there?
Aaron Kraljev, Wells Fargo
That’s a great question. Wells Fargo is unique for two main reasons. One is our history. We’ve been around for more than 150 years and our sheer size – almost 380,000 team members and all the different things we do as an organization. We don’t like to think of ourselves as a bank. You’re on your way to Starbucks, you’re doing whatever, you’ve got your checking account there, you drive by a Wells Fargo and that’s what a lot of people associate us with. Those two things make us unique.

I think what you would find out as a team member or throughout the interview process are some of the smaller things that I think make a huge difference. It is quite possible to have several different careers inside of Wells Fargo. Both my wife and I work for the bank. We’ve had several different careers. My first job at the bank was managing a branch inside the Safeway. I did that for about a year and a half and that’s really how I learned banking. I had come from marketing background and decided to make a change and learned about the financial services industry – Wells Fargo allows people to do that. This bank is full of folks who started out as tellers, collectors, at the trade desk, or what have you, and now they’re executives. Everybody says they have amazing benefits. Wells Fargo has unbelievable benefits. Tuition reimbursement is one of the things that allows employees to learn and grow. They learn the bank side of the business, but the bank also takes a vested interest in their education development and they will pay for that. They’ve got very aggressive benefits in terms of a 401(k) match and what they offer for health, medical and dental.

Nancy Holland
What types of people is Wells Fargo looking to recruit? What is the area where you have the biggest need?
Aaron Kraljev, Wells Fargo
I think the way our business is built and our distribution networking, the gross majority of our positions are entry-level. They’re either teller or banker positions in our store locations, or phone bankers. That’s a huge volume of need. We’ve got volumes of other positions as well, but if I were to pick three that were our highest volume requisitions, those would be them.
Nancy Holland
What is a unique position within the bank, other than yours, that some people might not be aware of?
Aaron Kraljev, Wells Fargo
Given our relative size and overall diversity in our business, I’m constantly seeing job postings. I got this one email three months ago and I don’t remember the job title, but basically what this person did was buy, sell and lease trains – locomotives in the Midwest. I had no idea that this was part of our organization, nor do I really have a marketing plan in my back pocket of how to market those types of job seekers. I get an email like that every 2 or 3 months where I’m just absolutely blown away. Certain jobs you’re going to find, but every once in awhile I’ll get one of these where I’m like I had no idea, and that’s a perfect example. This person is a train broker, and it’s part of one of our subsidiaries, or one of our joint venture businesses, and they had a pretty dire need for somebody to do that kind of thing. We have folks that are in leasing and business for farm machinery. That’s something else too that you just wouldn’t think a bank would be involved in. And then we’ve got highly technical folks. When you think of bank you don’t necessarily think of technology, but these are folks that are highly educated from Ivy League schools who have worked for some of the best and brightest in the industry. We obviously have a need to attract and to have as team members to kind of help prop us up from a technology standpoint.
Nancy Holland
How were you involved in the decision around becoming a Member?
Aaron Kraljev, Wells Fargo
When I came in October, our DirectEmployers contract was up. I got involved in that. I’ve learned a great deal about the relationship and what it means to be a member. I think one of the things I appreciate about membership with DirectEmployers is it’s highly effective – it’s a great use of our time and resources, but you all only want to do what’s best for our organization and job seekers, versus trying to make commissions. It doesn’t sound like a big deal, but when you spend two or three hours a day on the phone with people trying to hit you with products, trying to get you to commit to things and just twisting your arm, it’s a really refreshing thing.
Nancy Holland
What would you say is your favorite DirectEmployers Member benefit?
Aaron Kraljev, Wells Fargo
Well, obviously just the kind of scope, depth and breadth of where our jobs get sent. My favorite thing that we’re not taking advantage of right now is the search engine optimization that is offered as part of your membership. We absolutely want to take advantage of that. Unfortunately, when you have a huge organization sometimes it’s hard to implement new programs because there are a lot of tweaks you’ve got to make internally. It’s something we absolutely need to take advantage of, because I think from a search engine perspective, we’re just doing a dreadful job and it’s a huge opportunity for us. We see all the reason and need, we just need to help our internal key members get there.
Nancy Holland
Why did you become a member and what is it that we do that others don’t?
Aaron Kraljev, Wells Fargo
I wasn’t around when this relationship was fostered. I will say from a from a compliance stand-point, our relationship goes a long way to make sure that we are doing a lot of the things we need to be doing to remain compliant. But it’s not just a compliance issue. I think if how we think of things as an organization, even if it wasn’t something that kept us in the clear, compliance is the right thing to do. I think it gets our jobs and opportunities in front of people that absolutely need to get them. It may not seem otherwise, but that’s the main reason.

Recruiting, Sourcing and Hiring in 2010

Tuesday, March 30th, 2010

Part 1 – Using Social Media/SEO in Recruiting

There will always be hiring- whether it’s to backfill positions, staff for sales of new product launches, or increase headcount due to growth. It’s important to embrace social media in our hiring practices. Why?

Many candidates assign more value on what a friend says about a job than any other source. People trust friends more than advertising, so it’s crucial that social media has a part in online recruitment efforts.

Myself and others, like Marvin Smith- the author of a blog on the Human Capital Institutes’ website, believe a social revolution has caught the recruitment industry by surprise.

HCI screenshot

Smith said, “I believe we were blindsided by the move to social networking and the resulting social community phenomenon.”

He goes on to say, “It is the aftermath to the move to social communities that presents both opportunities and challenges for the recruiting industry.”

Let’s examine some great examples of the use of social media in recruiting.

Stay tuned for the next post about YouTube.