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Posts Tagged ‘recruiting’

Member Spotlight | Marty Spokony, Xerox U.S. Recruiting Manager

Tuesday, June 14th, 2011
Xerox
“I enjoy the strategy of business, and where business can go, particularly in our industry. I am fascinated by change and like to be thought of as a change agent.”

Marty Spokony
U.S. Recruiting Manager, Xerox

Marty Spokony has been at Xerox for three and a half years and doesn’t skip a beat regardless of the many hats he wears as a manager of U.S. recruiting. Last fall we were able to learn about his history with DirectEmployers, the services he uses and what he enjoys most about a career in Human Resources.

What is your position at Xerox Corporation?
I am the U.S. Recruiting Manager and I manage a team of recruiters that supports all lines of business.

Do you recall how and when Xerox formed it’s relationship with DirectEmployers?
Xerox has been a DirectEmployers Member from the word “go.” Xerox is one of the original companies, but I have actually been connected to DirectEmployers even from my former employer. I worked for Unisys, also one of the original Member companies, so I have been aware of DirectEmployers for quite some time.

What is it about DirectEmployers that gives back to you? How does it help you in your everyday work?
DirectEmployers assists us with the SEO options and Direct Traffic reporting. These tools have actually helped our organization avoid cost, allowing us to walk away from other things that we were doing at higher cost.

We also benefit from the opportunity to network with Members. You find a lot of similar pain-points and can glean some really good knowledge from your peers.

DirectEmployers is a great partner when we have needed to draw upon their expertise to help keep us on the cutting-edge of what is coming for recruiting technology. DirectEmployers is made up of good people. Probably the best compliment I could pay them is that they are an organization I would want to work for.

In terms of networking, what are some of the things you rely on with regard to the annual conference or other in-person events involving DirectEmployers Association?
Although this year was my first annual conference, I have attended strategy meetings as well, which was great because I had the opportunity to meet many of my fellow Board of Director Members. Coming to the annual meeting allowed me to broaden that network.

Also, the learning sessions, like the Social Media pieces presented at the annual meeting, really resonated with what we are looking at as we examine the next step in our Social Media strategy.

Then there are the sidebar conversations on breaks between stocking up on coffee to learn a little bit more about what people are doing – it’s really just an all-around good experience.

If you talked with somebody else in the HR field that wasn’t a Member, what would be your “pitch” to encourage them to join?
I have the perfect example. We acquired Affiliated Computer Services (ACS) earlier this year and the minute they came on board, I started my pitch that DirectEmployers could benefit by helping them to avoid cost, while providing resources that they didn’t currently realize. That turned into not only ACS joining, but also one of the consulting organizations they had acquired. I also proactively work with other Members and staff to reach out to certain individuals. I would like to try to help bridge some gaps because I am a believer in what the organization stands for and I am certainly willing to help.

What is it about HR that you really enjoy doing?
I enjoy the strategy of business, and where business can go, particularly in our industry. I am fascinated by change and like to be thought of as a change agent. I enjoy consulting to an organization, but also believe it is fun to learn – we’re all students. Being in HR allows me to do all of these things. You get to wear a lot of different hats and be involved in many different processes, strategy, decision-making – at least that has been my experience. I don’t know if it’s unique to my company as Xerox is a great place to work. Net-net – it is just fun.

I love that! Thank you for your time.

Check out this infographic from Xerox:

Xerox, Why Your Boss Should Let You Print in Color

Giving Back to Those Who Give So Much

Tuesday, April 19th, 2011

Military Friendly Sites Launched

This video explains the launch of an extensive online program to assist transitioning military personnel in all branches of our armed forces, their spouses, dependents, and caregivers in quickly and efficiently finding employment. The program will provide military personnel and their dependents access to more than 860,000 employment opportunities from over 90,000 employers nationwide.

DirectEmployers Association announced that over 5,800 dot-jobs (.jobs) domains have been added to the .Jobs Universe (www.universe.jobs) to create employment services for returning veterans (www.veterans.jobs) and their families. The domains use the Military Occupational Classification (MOC) Crosswalk to assist military personnel in transitioning from active duty to employment opportunities in the civilian workforce. Transitioning military personnel can enter their MOC plus .jobs into their browser to locate civilian occupations requiring the same or similar skills as their previous military job (e.g. www.42F.jobs, www.66P.jobs, www.25B.jobs, www.2891.jobs).

The .Jobs Universe will also provide a Military Family (www.militaryfamily.jobs) feature. This is designed to help military spouses, dependents and caregivers quickly locate employment while their loved ones are serving our country. Military families can enter the name of their military installation plus the intuitive .jobs suffix into their browser and receive a list of employment opportunities on their assigned base or in surrounding cities (e.g. www.CampPendleton.jobs, www.NewportNewsShipyard.jobs, www.FtKnox.jobs).

“This is a great program for the entire human resource community as well as our transitioning military and their families. I am very proud to be a part of this exciting initiative in support of those who have unselfishly given so much for our nation,” states, Rhonda Stickley, a six-year U.S. Army veteran and current human resource executive at Seattle-based Providence Health & Services.

America’s Top Employers Launch Initiative to Help Match Jobs With the Unique Skills Veterans Bring to the Marketplace

Tuesday, April 5th, 2011

Indianapolis, IN – April 6, 2011 — DirectEmployers Association (www.directemployers.org), a non-profit consortium of over 600 leading U.S. employers, today announced an extensive online program to assist transitioning military personnel in all branches of our armed forces, their spouses, dependents, and caregivers in quickly and efficiently finding employment. The program will provide military personnel and their dependents access to more than 860,000 employment opportunities from over 90,000 employers nationwide.

The Association announced that over 5,800 dot-jobs (.jobs) domains have been added to the .Jobs Universe (www.universe.jobs) to create employment services for returning veterans (www.veterans.jobs) and their families. The domains use the Military Occupational Classification (MOC) Crosswalk to assist military personnel in transitioning from active duty to employment opportunities in the civilian workforce. Transitioning military personnel can enter their MOC plus .jobs into their browser to locate civilian occupations requiring the same or similar skills as their previous military job (e.g. www.42F.jobs, www.25B.jobs, www.2891.jobs).

The .Jobs Universe will also provide a Military Family (www.militaryfamily.jobs) feature. This is designed to help military spouses, dependents and caregivers quickly locate employment while their loved ones are serving our country. Military families can enter the name of their military installation plus the intuitive .jobs suffix into their browser and receive a list of employment opportunities on their assigned base or in surrounding cities (e.g. www.CampPendleton.jobs, www.NewportNewsShipyard.jobs, www.FtKnox.jobs).

Tom Embrescia, Chairman & CEO Employ Media (.jobs) said, “This new effort to assist our veterans and their families is further demonstration of the value and benefit of the .jobs platform. It is free for both the employer and the job seeker and it is organized to fit the way people use the Internet to search for jobs and the way companies go about attracting specific skills and experience with no artificial barriers in between. With the extra steps taken to ensure that only legitimate job listings from real companies are included, veterans and their families can have confidence in using this service to submit their background information over the Internet.”

“This is a great program for the entire human resource community as well as our transitioning military and their families. I am very proud to be a part of this exciting initiative in support of those who have unselfishly given so much for our nation,” states, Rhonda Stickley, a six-year U.S. Army veteran and current human resource executive at Seattle-based Providence Health & Services.

DirectEmployers’ new military .jobs initiative expands the potential of an already established and robust partnership with the public sector, the National Labor Exchange (NLX). Offered in partnership with the National Association of State Workforce Agencies (NASWA), the NLX is a free, job-search engine feeding job openings into 50 publicly-funded state job banks. This has substantially increased offerings to all jobseekers, and especially veterans. Since March 2007, the NLX has provided over 9 million, unduplicated, current jobs to state workforce agency staff dedicated to serving veterans.

The NLX uses no federal funds for operations, research, or development. Rather, this unique public-private partnership leverages private, non-profit-owned technology with existing state workforce agency resources to enhance offerings to veterans.

The NLX partners are looking forward to continuing their work with the Obama Administration and the U.S. Department of Labor’s Veterans Employment and Training Service (VETS) to offer comprehensive, coordinated services to returning service members and military families. DirectEmployers shares VETS’ vision and commitment to expand career opportunities for Veterans, transitioning service members, and their families.

Alicia Wallace, EEO Program Consultant for WellPoint and a military veteran whose husband is a retired infantry officer says, “I salute all companies supporting these outstanding military programs. As a nation, we should do all we can for the gallant men and women who serve in our armed forces. These individuals and their families have made great sacrifices for our country and deserve all the gratitude and support we can provide.”

About DirectEmployers Association

DirectEmployers Association, Inc. is a 501(c)(6) nonprofit, 600 plus member employer association. As provided in its corporate bylaws, the business and affairs of the Association are managed by a board of directors consisting of member company representatives. Daily operations are managed by an executive director and operations staff at the direction of the president and board of directors. Its mission is to provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national workforce.

About National Association of State Workforce Agencies (NASWA)

The National Association of State Workforce Agencies (NASWA) is a private, non-profit organization, representing 52 state and territorial workforce agencies in general and the publicly-funded veterans’ employment programs in particular. The mission of NASWA is to serve as an advocate for state workforce programs and policies, a liaison to federal workforce system partners, and a forum for the exchange of information among states.

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Press Contact:

Nancy Holland
DirectEmployers Association
nancy@directemployers.com
317-874-9022

DirectEmployers Featured on CNBC.com

Friday, February 18th, 2011
Within just weeks of its launch, over half a million Americans have visited the .jobs Universe. To share the good news, DirectEmployers distributed a press release which was picked up by many media outlets including CNBC.com. Below is the release in full.

usa.jobs Featured in Times Square

Feature of usa.jobs in Times Square

Over Half a Million Americans Have Visited .Jobs Universe Within Weeks of its Launch

Published: Friday, 18 Feb 2011 | 7:30 AM ET

INDIANAPOLIS, Feb. 18, 2011 /PRNewswire via COMTEX/ — Within three short weeks of its launch, the .Jobs Universe Web site (www.universe.jobs) is fulfilling its vision of providing job seekers easy access to employment listings on the Internet. Over half a million Americans have visited the .Jobs Top-Level Domain (TLD) that includes over forty-thousand geographical, occupational, and country-name domains ending in the intuitive .Jobs suffix.

Amazingly intuitive, job seekers can simply type a location or occupation into their browser, for example: www.boston.jobs, www.nursing.jobs, www.insurance.jobs, www.technology.jobs and www.usa.jobs. The .Jobs Universe provides a quick, easy and direct connection to the hiring employer resulting in a faster, more efficient hiring process.

Over 550 leading U.S. employers, including some of the largest companies in the world, have joined forces to transform how people use the Internet to quickly and efficiently locate valid employment opportunities. With over 800,000 jobs from more than 89,000 employers and rapidly growing, .Jobs Universe creates an environment of seamlessly integrated employment domains which is revolutionary for both the online recruitment industry and the Internet. The .Jobs domains are used as job seeker entry points to vetted, trusted and relevant employment-related job content.

Employers have rallied around the ambitious plan that allows all companies, regardless of size or industry, to list jobs free of charge, automatically upload new listings on a daily basis, and automatically distribute job listings to relevant web sites. For example, a Providence Health & Services listing for Nurses in Seattle will be distributed to multiple relevant websites, such as www.seattle.jobs, www.nursing.jobs and www.seattlenursing.jobs.

Simon Evans, Vice President for Recruiting and Internal Mobility at SRA International states, “We don’t post all of our positions elsewhere because I can’t afford it. Imagine what that means for small businesses. Providing a free job posting option is invaluable.” About DirectEmployers Association DirectEmployers Association, Inc. is a 501(c)(6) nonprofit, 550-member employer association.

As provided in its corporate bylaws, the business and affairs of the Association are managed by a board of directors consisting of member company representatives. Daily operations are managed by an executive director and operations staff at the direction of the president and board of directors. Its mission is to provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce.

SOURCE Direct Employers Association www.prnewswire.com Copyright (C) 2011 PR Newswire. All rights reserved

View original article on CNBC.com.

Washington D.C. Press Conference

Tuesday, February 1st, 2011

Washington D.C.

Monday, February 7th a couple of the DirectEmployers staff will be headed to D.C. for a Press Conference. We are looking forward to this trip with a few of your fellow members joining us to answer questions and demonstrate .jobs to the press. In case you missed it, here are a select number of articles covering the recent .jobs Universe launch:

The Washington Post
The Huffington Post
U.S. News & World Report
The Registry.biz
CEOWORLD
And ConsumerAffairs.com

If you happen to be in the D.C. area on Monday, February 7th stop by and show your support!

PRESS CONFERENCE – AMERICA’S TOP EMPLOYERS TO ANNOUNCE A MASSIVE JOBS INITIATIVE TO GET MORE AMERICANS BACK TO WORK

WHERE: National Press Club, Zenger Room
TIME: 9:30AM

The following members will be participating:

Brian Jensen, Vice President Recruiting, The McGraw-Hill Companies
Simon Evans, Vice President for Recruiting and Internal Mobility, SRA International
Rhonda Stickley, Sr. Director, Talent Acquisition, Providence Health Services
Rich Skelnik, Director of Talent Acquisition, General Dynamics C4 Systems
Rob Segall, Internet Recruiting Consultant, Cisco
Brandy Ellis, Recruiting Programs, Level 3 Communications

Bill Warren says, “Many of Americas largest employers have pooled their resources to build this recruitment vertical to achieve greater Internet efficiencies. Recent advances in cloud computing mean that the potential for faster, more cost-efficient hiring is real and sustainable. It will be available free of charge to every employer worldwide, regardless of industry or size. Job seekers will find intuitive web site entry points, verified job listings and the ability to connect directly with employers.”

Thank you all for your continued support and participation!

DirectEmployers Featured on CEOWORLD

Tuesday, February 1st, 2011
The article below was written by Amarendra Bhusuan for CEOWORLD Magazine and covers the .jobs (dot jobs) Universe launch.

A MASSIVE NETWORK OF EMPLOYEMENT WEB SITES LAUNCHED BY DIRECTEMPLOYERS ASSOCIATION THIS WEEK

By Amarendra Bhushan for CEOWORLD Magazine Updated: January 22,2011

The Indianapolis-based nonprofit DirectEmployers Association launched massive network of employment Web sites this week, and by the end of the month will have 40,000 worldwide. The 40,000 sites, with Web addresses that all end in “.jobs,” have the potential to upend jobs classifieds online companies such as Monster.com and CareerBuilder.com. A so-called Sponsored Top Level Domain, .jobs was created in 2005 at the behest of Employ Media, and backed by the Society for Human Resource Management. Over 500 leading U.S. employers, are joining forces to transform how people use the Internet to quickly and efficiently locate valid employment opportunities.

The catalyst is the unique dot-jobs (.JOBS) Top Level Domain (TLD). The new platform, called the .JOBS Universe, comprised of tens of thousands of geographic, industry, and occupational web sites ending in the intuitive .JOBS suffix. Examples of web sites in the .JOBS Universe include www.boston.jobs, www.atlanta.jobs, www.insurance.jobs, www.technology.jobs and www.usa.jobs.

Mr. Warren states, “The very largest of employers in the world have pooled their resources to build this recruitment vertical. They want greater efficiencies from the Internet and are taking matters into their own hands to invest in the outcome. With the recent advances in cloud computing, the scalability of the .JOBS Universe is off the charts. The potential for cost savings is natural, real and sustainable as well as available free of charge to every employer worldwide regardless of industry or size.”

Benefits job seekers will find include intuitive web site entry points, verified job listings and the ability to connect directly with employers. “I’m excited about the .JOBS Universe because it’s going to revolutionize the way someone will look for a job. Right now the process is very difficult. It takes so much time and there’s so much duplication of effort. With .JOBS, candidates will be able to go to one, intuitive location and know that the opportunities listed are straight from employers,” says Randy Goldberg, Vice President Recruiting, Hyatt North America Operations.

Job listings in the .JOBS Universe are fully integrated with social media such as Facebook, LinkedIn, Twitter, YouTube and others. Job seekers can build their own profile and identify which of their friends or connections are working at a particular company of interest. They can also find and follow companies and recruiters on the various social networks and share job listings with their friends on social news sites. The .JOBS Universe platform has also been optimized for easy access on mobile browsers. Its “open source” approach allows industry vendors to develop apps that will result in even greater efficiencies in the future.

Mr. Warren adds, “Building out the .JOBS TLD, owned and managed by employers through a non-profit association, is revolutionary for the Internet and a gigantic step for both employers and job seekers. It provides employers low-cost advertising and branding opportunities while reducing recruiting costs. It also provides job seekers a direct connection to employers and a trusted, reliable source on the Internet to locate employment opportunities.”

Only employers using their corporate name could get a .jobs address. And they had to comply with other requirements, including adherence to SHRM’s code of ethics. In the registration agreement, Employ Media limited companies to posting only their own jobs on sites with the .jobs domain. That limitation is now gone.

View original post on CEOWORLD Magazine by Amarendra Bhushan.

DirectEmployers Featured on the HuffingtonPost.com

Monday, January 24th, 2011
Since 2001 DirectEmployers Association’s mission has been to create a more effective and efficient labor market for employers and job seekers to connect easier, faster and freely. This article on The Huffington Post’s website highlights how The .jobs Universe launch is building on this mission to revolutionize online recruiting for employers and job seekers.

New .Jobs Web Sites Elbow In On Job Advertising Industry

By Amy Lee
Updated: 01/22/11 07:38 PM

A new online job network is on the scene, with the kind of webwide reach that has older job recruiting sites in a tizzy.

The huge new job network–consisting of over 40,000 sites, and continually growing–is actually its own domain that will use the suffix “.jobs” to designate sites that display job opportunities by profession and location. For example, sanfrancisco.jobs or engineer.jobs would take you to a page listing job openings in San Francisco, or for engineers. Or you might go to sanfrancisco.engineers.jobs for engineering jobs in San Francisco.

Though there’s something absurdly intuitive about labeling a job-seeking domain with .jobs, the move has career-building sites like Monster.com wrathfully worried over what they perceive as a massive threat to their own profitability.

Actually, the .jobs domain has existed since 2005, when it was licensed by a company called Employ Media. But until recently, it functioned primarily for established companies to list the job opportunities in their own organizations–a prospective photocopying maven might go to xerox.jobs to find a position with Xerox.

Last year, Employ Media decided they wanted to expand the domain’s use to job-seeking organized more generally by region and occupation. To do so, they turned to the Internet Corporation for Assigned Names and Numbers, or ICANN. ICANN is the group responsible for maintaining the virtual infrastructure of the web by coordinating the use and registration of web domains like .com and .edu so that the global network can function smoothly.

ICANN approved their request, but a number of job-seeking websites and related organizations calling themselves the .JOBS Charter Compliance Coalition viewed the proposed expansion as unjustly dangerous to their own interests. They in turn filed with ICANN to reverse the decision, arguing that the expansion violated the charter Employ Media had agreed to back in 2005. In December, ICANN ruled that they would allow the expansion, but would also keep a close eye on Employ Media.

The site universe.jobs, a central point for the .jobs network, is live. In a strange twist, the company partnering with Employ Media to execute the universe.jobs initiatives, the DirectEmployers Association, is led by a former Monster.com president, Bill Warren.

The coalition warned ICANN that the .jobs domain was “causing substantial and continuing harm to numerous members of the Internet community, including many smaller, regional and niche job boards that are suffering immediate and irreparable harm from the operation of the Charter-violating Dot Jobs Universe.”

But there’s a divide between those who see .jobs as a jobsite-killing beast circumventing the code of business competition, and those who see it as simply another step forward in the continually morphing landscape of our World Wide Web.

Peter Weddle, the executive director of the International Association of Employment Web Sites, was unreserved in his fear. “This is an economic recovery killer,” he told the Washington Post. “It’s going to infringe on the trademarks and undermine thousands of small businesses who have spent the last 15 years serving job seekers very well.”

But others note that .jobs is merely doing exactly what job recruiting websites did back when newspapers were the go-to source for job information: taking the industry into a yet-unrealized future.

“It strikes me as rather disingenuous of the online job recruitment sites to cry foul over the creative destruction caused by broader applications of the .jobs domain. These very same online job recruitment sites were the former disruptors themselves, and the great beneficiaries of the Internet domain name land grab. They were all for disrupting the traditional models of job recruitment companies ten years ago. Now that they are the entrenched players in job recruitment, they are crying for support to curb the new disruptors,” said Jonathan Askin, a professor at the Brooklyn Law School, who compared the job seeking sites’ push to block .jobs to a counterfactual scenario where the “government outlaw[ed] the automobile because it would destroy the horse and buggy industry.”

Ultimately, .jobs will test the way that domain use and registration functions, especially if the imbroglio draws scrutiny to ICANN’s activity. Though ICANN does not control content, or access to the Internet, its role as a coordinator of the naming system puts it in a unique position to aid or forestall the growth and transformation of the web. The .jobs squabble is not the first, nor will it be the last of the battles to come as new Internet practices inevitably supplant or transform old ones.

“Every technological leap leaves a few dead companies in its wake,” Askin said.

View original post by Jessica Lee.

Interview with Keith Molesworth, Intel Part – II

Wednesday, December 22nd, 2010
Intel
“…if we broke off the number of software engineers that we have, we’d be one of the largest software companies in the world. But when you think of Intel, people don’t necessarily equate that with developing software.”

Keith Molesworth
Global Channels Manager, Intel

Meet Keith Molesworth, the Global Channels Manager for Intel Corporation. It’s not a title you may have heard of, but as I learned in a recent interview, it’s an integral role within their staffing organization. Keith explains what his title means, discusses measurement, and shares his perspective on working for a company that operates in 50 countries and has over 81,000 employees.

continued from Part 1
So, can you tell me what a typical day is like for you?
My scope is global, so a lot of times I come in and have a bunch of emails from my colleagues in Europe and Asia who have been working for almost two days ahead of me at this point. I’m responding to questions, such as an issue with one of the channels, requests for information, or help with answering questions. Sometimes I’m receiving the email responses back to my queries or questions, or things that I needed to check up on but had waited until late Friday afternoon to get that information out. There’s a lot of information sharing that goes on through email. We do a lot of instant messaging as well, so if I come in early enough, I can usually catch my colleagues in Europe, Ireland, Israel, Russia, Germany and England.

Usually I’m working on a lot of presentations or about to deliver them. Actually tomorrow I’m presenting information about the channels dashboard to our sourcing group here in the United States. It’s basically a report on how channels were performing in Q1 and Q2, and taking in the group’s feedback as to how to improve what they can get from the dashboard and other ideas. Then there’s the vendor relationship aspect – exploring opportunities, talking to companies that are bringing in new technology that might be of interest to us. Maybe it’s a Twitter aggregator one day or a new niche job board the next; or, conversing with someone about what’s going on in Europe, Asia and Latin America. Any of those things could happen on any given day.

Wow. That doesn’t sound typical.
It’s an unusual day when I’m not talking to at least a couple of people outside of the company and at least two or three people that do not reside in the same country.
Are you a one-man band, so to speak? Are you the only person in your role?
The organization includes quite a mix of the other things that we do with staffing including the global employer referral program and marketing group. We’re all under the same umbrella, but there are two other people that are most closely connected with me that I work most closely with. They do a lot, from providing support to everyone in Staffing, working on communications and training to leading projects. I rely on them for so much. We’re a team within the team and we couldn’t accomplish much without them.
That’s got to at least be helpful.
It is. A lot of times the teams may have a manager who not only works at a different site, but a different country. I’ve had managers that were in Israel and Hong Kong, but the two people on my team literally sit across the hall. That does make it easier sometimes, to just turn around in my chair and yell across the hall, as opposed to an instant message, email or a phone call. That proximity is nice.
It’s nice when you can actually just pass a piece of paper, instead of having to rely on the technology to get a piece of paper across the Internet.
Yes. I’ve worked globally at Intel probably for the last 8 years where I’m on teams with people all over world. I know that if I don’t get in touch with them say before 10:00 in the morning, I’m not going to get an answer until tomorrow. It’s the same with Asia. If I do something in the morning, it’s going to be later in the day or the next day before I hear back from them. It’s just something I don’t even think about. I’m aware of where people are when I need an answer and it may take a day or two before we connect.
I would imagine you have to be pretty flexible with your schedule as well and sometimes work in the evenings and early in the morning.
Yes, especially when we were doing the dashboard project, which was a global team. We tried to accommodate everybody. A lot of times that means someone is suffering a late-night meeting or early morning meeting. We rotate that kind of stuff around to level out the pain.
Yes, spread the wealth. With that being said, let’s shift gears a little bit. Thinking globally, what trends are you seeing in today’s recruiting environment? Do you see anything that has changed over the past 10 years? Today, compared to even last year?

Yes. When I was doing this some years ago I was in the agencies. We used to get a box of resumes and would just sort through the box because the applicant tracking systems were so slow and hard to use. It was just easier to have paper and pass it around. Clearly, that’s not the case today. In the terms of recruitment, back then there was a call for the newspaper ad, which in the U.S. we really don’t do anymore. Globally there are places where it’s still accepted and expected to run newspaper ads. Even now in the U.S., I think we’re moving beyond the job board posting. We realized these new spaces with social media and our blogs are becoming more critical, especially when you look at the type of talent that we’re seeking. A lot of the people we’re hiring have master’s degrees, PhDs and years of experience, so they’re not likely sitting around necessarily looking for a job. We really have to reach out and try to find the passive seeker and connect with them, and I think the social media channels are the type of places where that’s happening right now. That’s been a big shift for us, especially in the last couple of years, of getting away from the kind of posting outreach we have with big job boards, and hoping for the best. We have to be more proactive in our reaching out to the passive candidate.

It’s interesting that when LinkedIn and other websites first came out, you questioned if they were really going to work. Now it’s a great tool to reach people that you really didn’t have access to before.
My concern now is the half-life of these social media venues such as MySpace, which seems to have moved to another direction in recent years. Facebook has kind of taken on the social networking “king of the mountain.” But I wonder, what’s the next one? Who’s going to be the next company that offers something better? I’ve tried to figure out what’s going to be the next thing.
There’s things, like FourSquare and MyTown. I think some of those applications you can do from a smart phone are going to be the next big thing.
Yes. Our priority right now is optimizing for smart phone use and being ready for that. You can utilize our site, but applying on a smart phone is something that we want to get to. A process that is just a few clicks and keystrokes as opposed to the whole application and figuring out how to do that, because you’re right. Everything you read talks about tablets or smart phones and the move away from the laptop. If you’re recruiting, you’ve got to be in the same places that job seekers are utilizing technology.
I mean when you see the statistics around how many people have a smart phone it’s staggering. Almost everybody has an email address so when you start looking globally at the market, it really blows up. It’s phenomenal to see the numbers. Europe is far beyond us in their cellular technology.
Yes, and we’ve had experiences where we talk to people in the U.S. about some of these mobile applications and technologies and we’re just not as familiar with it as they are in parts of Asia and in Europe. Everything is changing so fast, every couple of months. We talked about using QR codes 6 months ago and had to do a lot of explaining, now I see them in magazine ads and Sunday newspaper inserts every week.
Yes, I agree. Could you tell me a little bit about your membership with DirectEmployers and why you find it important to be a Member, and if you have a favorite benefit with the Association?
Sure. The compliance provided in terms of postings, to where we need to post, and the value makes the relationship nearly a no-brainer. The fact that you broadcast the postings out to so many other places also makes it really valuable for the price of admission. Just in these last few months, we took advantage of utilizing the survey and got some really good results. It was easy and we got to a group of companies that we wanted input from. I think you’ve been greatly helpful in terms of connecting companies together for sharing information in the industry, and the fact that the stated goal isn’t necessarily profit maximization is a lot more appealing. The value of the ROI that DirectEmployers provides is really top-level for all the information that you share and the connections that you allow. The resources in general are all really good.
Well thank you! I think sometimes people forget we are owned and managed by the Members. We were started by 20 companies that came together and said, “We need to provide solutions that are more efficient and effective. They’re going to benefit the employer and make it easier for the job seeker and the employers to connect. And we’re going to hire a staff to manage the day-to-day operations, but we own this group and once companies become a Member, they become an owner in the Association and they’re the ones that decide what we’re going to do and how we’re going to do it.” We just go about making it happen. We’re a non-profit, so all of those different things and dynamics are what make us so unique. I think sometimes people forget that I work for you – you’re my boss.
I think we were one of those 20 companies back in the day.
Oh, I think you were.
Actually, the relationship predates me. I’ve been working with Tom forever. I was here, but I really didn’t start working in this space until years after that. I think it’s just really interesting to see the differences. When you compare Intel to a government or a government agency somewhere versus an insurance company and all those different things. You get to find out that we all really have the same problems…
It’s true. People are people and you’re dealing with people, so you’re going to have the same types of interactions and stresses. If you can come together, Intel by yourselves…you’re pretty big. But if you have 500 Intels all together trying to make something work better, you’re going to be a lot more successful, and that’s what we contribute our success to. We have some of the most successful, recognizable organizations in the world working together to make things happen.
Well, that was really it, Keith. I really appreciate your time and all of your great information. It’s been a pleasure.
Thanks. It was nice talking to you too, Nancy.

Interview with Laura Harlos, Alaska Airlines and Horizon Air

Tuesday, November 30th, 2010
Alaska Airlines and Horizon Air
Alaksa Airlines and Horizon Air
“Our resource groups have really helped us understand our customers, and on a new level…on a better level.”

Laura Harlos
Manager of Compliance and Diversity Programs, Alaska Airlines and Horizon Air

I had the pleasure of interviewing Laura Harlos, Manager of Compliance and Diversity Programs for both Alaska Airlines and Horizon Air. A journalism student initially, Laura shares how she became rooted in HR, the benefits of resource groups and her insight on compliance.

Nancy Holland
Can you tell us about your company?
Laura Harlos
Yes, together Alaska Airlines and Horizon Air have about 13,000 employees. Alaska and Horizon are sister companies and over the past several years we have implemented shared services integrations in an effort to streamline and increase productivity while balancing those unique traits in each organization that are part of what has made us successful. Alaska is equipped with one of the most environmentally conscious single fleets out there, flying all Boeing 737’s. Horizon is in the process of migrating to an all Q-400 fleet which will enable us to further optimize the route system and benefit Air Group as a whole.
Nancy Holland
I think you told me in a previous conversation you started in Alaska as a commuter kind of airline? Is that right?
Laura Harlos
Yes. We have quite a history in the state of Alaska. It started out in 1932 with some bush pilots taking supplies and such in and out of some remote areas. It’s one of the hardest places to fly in and out of in the United States and the state of Alaska continues to be a very important part of our business from the larger locations such as Anchorage or Fairbanks and all the way up to Barrow and other more remote areas.
Nancy Holland
Can you explain your role and history with the airline?
Laura Harlos
I started with Alaska Airlines in 1998 while going to college, so I worked summers and winter breaks which was a great opportunity to start learning the industry and what it takes operationally to run an airline. Then, in 2001, I came back permanently to work in the recruitment department where I stayed for a few years until getting an opportunity with Employee Relations. I worked with Employee Relations for about a year before getting accepted into Alaska’s Management Development Program, where I did about a two and a half year rotations within the human resources division. Through this program I spent time with our compensation, diversity, benefits and HR field teams gaining thorough experience in the field of Human Resources. I went on to work as an HR generalist for two years until 2008 when I started my current role Managing HR Compliance and now Diversity Programs.
Nancy Holland
Did you go to school for recruiting or for HR?
Laura Harlos
I actually have a degree in journalism and public relations.
Nancy Holland
Journalism and PR!
Laura Harlos
I feel like I‘m on your side of the fence here.
Nancy Holland
It’s interesting doing these interviews. I usually ask how people got started in recruiting because it’s not usually a typical, ‘Oh, I went to school, I got my degree, I did an internship and this is what I’ve always wanted to do.’
Laura Harlos
No, it’s kind of an accident. When I was actually ready to come back full-time, I had been through a couple of internships – one with Red Cross and one with the Washington Education Association. I knew I wanted to come back to Alaska Airlines and ended up in the recruitment department.
Nancy Holland
Can you tell us what a typical day is like for you, if there is such a thing?
Laura Harlos
I don’t know if there is a typical day. The easiest part of my day might be my drive in. Once I open my email box or check voicemails, things could change in an instant from what I might have had planned. I handle compliance for a whole division, overseeing compliance efforts pertaining to a myriad of Employment Law wage and hour, employee medical relations, health and welfare, drug and alcohol, ERISA compliance, Discrimination and so on. In addition to ensuring compliance with the various laws we are bound to I also make sure we are in compliance with our own policies, which at times are more strict. My group also puts together all of our affirmative action plans, IRA’s and mock audits. We handle all the OFCCP audits when they come in. We’re working on one right now. And it’s a big priority for us. So really, the day can change pretty fast around here.
My team also manages the company’s diversity programs, so we work with people at all levels within the company playing an integral role in our Diversity and Inclusion strategy every year. We have 11 employee resource groups which are affinity groups developed by our employees. Each one has an executive sponsor at the Vice President level within the company and is uniquely tied to our business initiatives. For example our Latin Culture Resource Group has helped us translate documents and determine a solid direction for our Spanish Websites. Our Generation Y Employee Resource Group is helping the company strategize around getting younger customers signed up with a mileage plan account, one of our customer groups that utilizes this program the least. Additionally, our resource groups help us educate all of our employees on the value of diversity of culture and thought. It is a great partnership and one I don’t think would work without the consistent support we get from Company Leadership.
Nancy Holland
It’s a great resource to tap into and say ‘You’re our audience…what are we doing right and what are we doing wrong?’
Laura Harlos
Absolutely. And it brings a lot of different things to light. For example, we went “cashless cabin” and only accept credit cards now on the aircraft. It was interesting to learn that it is very difficult to get a credit card in Mexico. We were creating a barrier for a big customer group. It was interesting for our Latin Culture Resource Group to help us trouble-shoot. Our resource groups have really helped us understand our customers, and on a new level…on a better level. And our ERG’s are only one way that we are doing this. We also have Integration Group Leaders which are Director level and above employees that help us reach our leadership on a 1:1 basis and act as a resource to our ERG’s. We also have a Diversity Business Council that is a rotating group of individuals assigned to work a key initiative every year.
Nancy Holland
Going back to your compliance role, you are managing a very big area. Where do you get your information when you’re seeking guidance or need best practices?
Laura Harlos
This is a great question. I do a lot of reading, trying to keep up with the regulations and changing agency environment. I am the Vice Chair of our local Northwest Industry Liaison Group which is an important way to network with other Northwest Companies dealing with compliance issues as well as an important partnership with the EEOC and the OFCCP agencies. I am also a member of the National Labor exchange committee consisting of 6 state agencies, 6 employers, the National Association of State Workforce Agencies and Direct Employers representatives. Together we are able to discuss how best employers and state agencies can connect in an effort to get people employed. We are also a member company of the equal employment advisory council (EEAC). They put together briefings once a week and send out weekly emails. It really helps us stay involved and close to what is going on with all the legislative items that we need to keep tabs on. They publish memos on new laws or regulations, like the ADAAA. Then, they have authors of those articles available if you have questions, which, we have taken advantage of and found very helpful when trying to wade through some complicated regulations. When it gets to be the point of ‘What does that mean to Alaska Airlines or Horizon Air and what are we going to do about it?’, this is when I would meet with our legal department to discuss all the angles together and ultimately determine our best way for moving forward.
Nancy Holland
That sounds like a great resource. I know we have a lot of Members that also belong to the EEAC and get a lot of value from it. Can you tell me more about the challenges you face in your role and what keeps you awake at night?
Laura Harlos
Yes. It all comes down to interpreting a regulation or a law, and you want to make sure you’re interpreting it in a way that’s going to protect the company and reduce liability as much as possible. Making sure you’re thorough while also meeting deadlines. With the new administration that came in this year, there have been a lot of changes and many things have rolled out very fast. Some changes we’re just watching and waiting to roll out, trying to be proactive by developing a plan, so once we know where we’re mandated to comply, we’re ready. Some of it is just…how do we get ahead of it?
Nancy Holland
When you’re looking at your organization and talking to other people outside of Alaska Airlines and Horizon Air, what are some things you’re proud of?
Laura Harlos
I’m proud of our companies for a lot of things. One of our number one goals has been, since I can remember, to be number one in safety and compliance. Ultimately, we want our customers and our employees to be safe and one way you do that is by putting an emphasis on compliance as a company. When it comes to compliance I know I will have the support I need to make sure we are in good shape. People here understand how important it is and I think we have developed a very compliant culture within our companies.
Nancy Holland
That has to feel really empowering to know your company is so committed that it makes it a strategic goal and that your job responsibilities are directly tied to that.
Laura Harlos
Absolutely. Another thing that I’m really proud of is that both Alaska Airlines and Horizon Air have this culture or mentality of doing the right thing. It’s not always about complying with the letter of law, but complying with the spirit of the law and going above and beyond – figuring out what’s the right thing to do in a situation, and trying to always be above the line.
Nancy Holland
I love that. I mean as you are aware, DirectEmployers is very involved in a lot of different military and diversity outreach and helping our members get down to the correct place. Not just saying here you can check a box, but it’s actually meeting the spirit of the law.
Laura Harlos
Exactly. And that’s why I think that our partnership with DirectEmployers has really been healthy. We’re both mentally or culturally in that same mindset of ‘How do we do the right thing here?’
Nancy Holland
I agree wholeheartedly with that one. Why do you think it’s important that Alaska Airlines and Horizon Air is a Member of DirectEmployers?
Laura Harlos
I think it’s been extremely important to us in that, as you can tell, we have a lot going on and at any flip of the hat, we can be going in one direction versus another. DirectEmployers really helps us be consistent and to continue to do the right kind of outreach, and make sure the jobs that we have available are pushed out to the right groups of people and in front of as many as possible. It really alleviates some of the burden on our side and we can in turn spend more time fostering relationships within the communities in which we serve and using our time on actual outreach because we know that DirectEmployers is helping us take care of the data push to various organizations through the technology they provide. It helps us sleep a little better at night.
Nancy Holland
We have a Member who loves to say, ‘You take care of things while I sleep. I don’t even have to worry about it – it’s done while I’m sleeping.’
Laura Harlos
Absolutely. On the compliance side, when I do get an audit and need to provide information to the OFCCP on what outreach we did, what jobs we posted, where we posted our jobs, it’s nice to go to our friends at DirectEmployers, log in and pull the reports we need to provide. Then we can spend time sharing all of the physical outreach we did as an Air Group.
Nancy Holland
Do you have a favorite member benefit of DirectEmployers?
Laura Harlos
I think I’m most excited about some of the things DirectEmployers is embarking on right now like the military and .jobs stuff. We’ve had the opportunity to share it with several people within our company, including those who traditionally hire a lot of military folks. They are really excited about what that means to us and to our military folks looking for civilian jobs.
Nancy Holland
That’s great! The people who are completely for it and support it, like you, truly want to help the military, the job seeker and the employer make that connection. Our mission has always been, and always will be, to help employers and jobseekers connect faster, better, easier and make that connection stronger. That’s no matter who the employer or the job seeker is. It has so much potential and therefore it scares some people.
Laura Harlos
Change is always a little bit scary to everyone and I think just having that relationship, or reaching out to the job seeker and getting jobs out to the right job seekers, can expedite the process. The employer and the job seeker can unite a little bit quicker.
Nancy Holland
I really appreciate the insight that you’ve given us into Alaska Airlines and Horizon Air and what a not-so-typical day is like for you.
Laura Harlos
It’s never dull. I’ll say that much. I’m always kept on my toes.
Alaska Airlines is one of the most respected names in aviation, with national and international recognition as “best carrier” from Condé Nast, Travel+Leisure, Air Transport World, Zagat, J.D. Powers, USA Today and others. The airline’s story has been in the making for over 75 years, and sets itself apart through pride, passion and perseverance; otherwise known as “Alaska Spirit.”
Launched in 1981, Horizon serves cities throughout Arizona, California, Oregon, Washington, Idaho, Montana, Nevada, Baja California Sur (Mexico), and British Columbia and Alberta (Canada). Horizon prides itself on a special culture made up of thriving partnerships, helpful co-workers and family-like environment. It’s these special traits that have helped the airline endure in a time where many airlines have come and gone.

Interview with Aaron Kraljev, Wells Fargo – Part 2

Monday, September 27th, 2010

One in three households in America do business with Wells Fargo. Wells Fargo & Company is a diversified financial services company providing banking, insurance, investments, mortgage, and consumer and commercial finance through more than 10,000 stores and 12,000 ATMs and the Internet (wellsfargo.com and wachovia.com) across North America and internationally.

The company strives to find the best people from a diversity of backgrounds and cultures, give them the knowledge and training they need, allow them to be responsible and accountable for their businesses, and recognize them for outstanding performance.

The man tasked with finding ways to attract the best talent is Aaron Kraljev, Employment Marketing Manager. Recently, Aaron was kind enough to give us an inside look at his unique role at Wells Fargo and share his perspective on the industry and the DirectEmployers Association.

continued from Part 1
Nancy Holland
What challenges really keep you awake at night?
Aaron Kraljev, Wells Fargo
There’s no such thing as a marketing emergency, but people create them. It can be anything from the mundane dealing with a difficult internal partner, to the massive campaign launch that either a) didn’t work or b) was flawed, beyond repair. In the past, we were talking to students – a very finite group of folks. We knew what their passion-points were, what they needed and we had to meet those needs. The audience for employment is incredibly diverse. They have different needs and things that they hold dear. A checking account for a student in and of itself is a big deal, but it’s not vital. A job is vital and through a variety of different channels, I get communications from folks who have either been looking for a job, or, got an interview, didn’t get a job, and shared with me some of their frustrations. I try to respond to every single one of those because they want to be heard and have very real needs. I’m sensitive to the diversity of that group and the necessity for employment. That keeps me up at night. It’s not like your cable is out, the paper didn’t show up, or your socks don’t match. These are all very mundane things that happen to us all in our everyday lives. This [a job] is how you put food on your table and provide for your family. I get to thinking about 3:30 in the morning, are we really branding ourselves effectively? Are we helping job seekers to self-select and find a job that’s right for them? While we have 9,000-10,000 openings a month, we have 280,000 team members…we have some turn! And I think every organization does, but what can I do from wherever I’m at to help reduce the amount of turn and make sure we’re getting the right people in jobs, and that we’re putting them in a situations where they’re going to succeed?
Nancy Holland
Yes. And like you said, you’re giving them the feedback that they crave. Some of these people have never been in a job-hunting situation and don’t know what we know. They’re craving that knowledge of what’s going to help them in their quest to find that right fit.
Aaron Kraljev, Wells Fargo
That statement right there is exactly the reason why we need to be in the social media space. Whenever we get info on Facebook or Twitter, what you won’t find is here’s 9,000 Wells Fargo jobs, here’s what we pay or here’s what they do – it’s this is what you can do to find a job that’s a right fit for you here. That’s the biggest message we want to get across. Even if you don’t get a job with Wells Fargo, here’s what’s going to make you a better job seeker, a more informed applicant, or more attractive applicant. If somebody came to one of our sites or our Facebook page, and they learned something they used to find a job somewhere else, that’s fantastic. As long as we’re helping educate, it creates a value. I think that’s the most important thing.
Nancy Holland
I couldn’t agree more. And there’s not enough of that out there.
Aaron Kraljev, Wells Fargo
Especially in social media, people just kind of throw themselves out there and talk about themselves – look at us, we’re shiny and we’ve got great ads – and that’s not really the message we want to convey. We want to talk about the experience of people that work here and what a job seeker can do to be successful.
Nancy Holland
In keeping with that, what is unique about Wells Fargo and why would a candidate want to work there?
Aaron Kraljev, Wells Fargo
That’s a great question. Wells Fargo is unique for two main reasons. One is our history. We’ve been around for more than 150 years and our sheer size – almost 380,000 team members and all the different things we do as an organization. We don’t like to think of ourselves as a bank. You’re on your way to Starbucks, you’re doing whatever, you’ve got your checking account there, you drive by a Wells Fargo and that’s what a lot of people associate us with. Those two things make us unique.

I think what you would find out as a team member or throughout the interview process are some of the smaller things that I think make a huge difference. It is quite possible to have several different careers inside of Wells Fargo. Both my wife and I work for the bank. We’ve had several different careers. My first job at the bank was managing a branch inside the Safeway. I did that for about a year and a half and that’s really how I learned banking. I had come from marketing background and decided to make a change and learned about the financial services industry – Wells Fargo allows people to do that. This bank is full of folks who started out as tellers, collectors, at the trade desk, or what have you, and now they’re executives. Everybody says they have amazing benefits. Wells Fargo has unbelievable benefits. Tuition reimbursement is one of the things that allows employees to learn and grow. They learn the bank side of the business, but the bank also takes a vested interest in their education development and they will pay for that. They’ve got very aggressive benefits in terms of a 401(k) match and what they offer for health, medical and dental.

Nancy Holland
What types of people is Wells Fargo looking to recruit? What is the area where you have the biggest need?
Aaron Kraljev, Wells Fargo
I think the way our business is built and our distribution networking, the gross majority of our positions are entry-level. They’re either teller or banker positions in our store locations, or phone bankers. That’s a huge volume of need. We’ve got volumes of other positions as well, but if I were to pick three that were our highest volume requisitions, those would be them.
Nancy Holland
What is a unique position within the bank, other than yours, that some people might not be aware of?
Aaron Kraljev, Wells Fargo
Given our relative size and overall diversity in our business, I’m constantly seeing job postings. I got this one email three months ago and I don’t remember the job title, but basically what this person did was buy, sell and lease trains – locomotives in the Midwest. I had no idea that this was part of our organization, nor do I really have a marketing plan in my back pocket of how to market those types of job seekers. I get an email like that every 2 or 3 months where I’m just absolutely blown away. Certain jobs you’re going to find, but every once in awhile I’ll get one of these where I’m like I had no idea, and that’s a perfect example. This person is a train broker, and it’s part of one of our subsidiaries, or one of our joint venture businesses, and they had a pretty dire need for somebody to do that kind of thing. We have folks that are in leasing and business for farm machinery. That’s something else too that you just wouldn’t think a bank would be involved in. And then we’ve got highly technical folks. When you think of bank you don’t necessarily think of technology, but these are folks that are highly educated from Ivy League schools who have worked for some of the best and brightest in the industry. We obviously have a need to attract and to have as team members to kind of help prop us up from a technology standpoint.
Nancy Holland
How were you involved in the decision around becoming a Member?
Aaron Kraljev, Wells Fargo
When I came in October, our DirectEmployers contract was up. I got involved in that. I’ve learned a great deal about the relationship and what it means to be a member. I think one of the things I appreciate about membership with DirectEmployers is it’s highly effective – it’s a great use of our time and resources, but you all only want to do what’s best for our organization and job seekers, versus trying to make commissions. It doesn’t sound like a big deal, but when you spend two or three hours a day on the phone with people trying to hit you with products, trying to get you to commit to things and just twisting your arm, it’s a really refreshing thing.
Nancy Holland
What would you say is your favorite DirectEmployers Member benefit?
Aaron Kraljev, Wells Fargo
Well, obviously just the kind of scope, depth and breadth of where our jobs get sent. My favorite thing that we’re not taking advantage of right now is the search engine optimization that is offered as part of your membership. We absolutely want to take advantage of that. Unfortunately, when you have a huge organization sometimes it’s hard to implement new programs because there are a lot of tweaks you’ve got to make internally. It’s something we absolutely need to take advantage of, because I think from a search engine perspective, we’re just doing a dreadful job and it’s a huge opportunity for us. We see all the reason and need, we just need to help our internal key members get there.
Nancy Holland
Why did you become a member and what is it that we do that others don’t?
Aaron Kraljev, Wells Fargo
I wasn’t around when this relationship was fostered. I will say from a from a compliance stand-point, our relationship goes a long way to make sure that we are doing a lot of the things we need to be doing to remain compliant. But it’s not just a compliance issue. I think if how we think of things as an organization, even if it wasn’t something that kept us in the clear, compliance is the right thing to do. I think it gets our jobs and opportunities in front of people that absolutely need to get them. It may not seem otherwise, but that’s the main reason.