Over 400 of the Fortune 500 Have Launched Career Microsites on the Intuitive .JOBS Internet Top Level Domain
INDIANAPOLIS, Jan. 25, 2012 /PRNewswire-USNewswire/ — Large employers are increasingly turning to career microsites to advertise job openings. Over 400 of the Fortune 500 have launched .JOBS Career Microsites, according to DirectEmployers Association, the leading providers of over 1,000 career microsites. Career microsites are highly specialized sites that allow an employer to list jobs targeting specific job seeker searches. Each month, job seekers perform over 200 million searches for jobs using search engines like Google and Bing.
“.JOBS Career Microsites enhance employer recruitment strategies,” according to DirectEmployers’ Executive Director, Bill Warren. “Microsites are more cost effective, put the employer back in control of the hiring process, and allow employers to compete for search position on Google and Bing.” The result is that job seekers can search, click on a result, and apply for the job directly on the employer’s own online application. If the job does not fit, career microsites make it easy for the job seeker to browse or search for a better match.
“Change is the rule for career microsites,” said Warren. “Between changing employer needs, technology innovation and increased government regulation there is need for constant change.” Warren points out, “just in the last year we’ve added veteran specific job search features, a very powerful search engine, and numerous enhancements to make our .JOBS Career Microsites more efficient.”
Early returns show the strategy to be working. In January, Google indexed over 1.5 million web pages for the career microsites created and hosted by DirectEmployers Association. “When doing a highly targeted search on Google for ‘IHG Chef Jobs’ the http://ihg-chef.jobs/ microsite is within the desirable top results,” continues Warren. “Job seekers are then directed to the IHG microsite that displays these jobs.”
Francene Taylor, Director, Resourcing – Americas for IHG also goes straight to the point: “In the six months following implementing our .JOBS Career Microsite strategy, we increased hires by 60% referred by free search engines.”
Companies like AT&T, IBM, Newell Rubbermaid and IHG all have implemented their own highly targeted .JOBS Career Microsites. According to a DirectEmployers Association case study, AT&T has over 70 different career microsites producing thousands of indexed web pages. Each site targets specific job seekers resulting in more highly qualified job applicants.
About DirectEmployers Association
DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. .JOBS Career Microsites are one of the many technologies that DirectEmployers Association makes available to members. For more information on DirectEmployers Association, visit http://directemployers.org.
SOURCE DirectEmployers Association