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Posts Tagged ‘HyattCareers’

Visually Enhanced Homepages Launched in the .JOBS Microsite Platform

Tuesday, March 20th, 2012

Billboard Homepages now will be available to employers looking to add further reach to their national brand presence.

INDIANAPOLIS, March 20, 2012 /PRNewswire-USNewswire/ — As the Internet transitions into a more visually stimulating environment, DirectEmployers Association, a leading HR consortium of global employers, launches the Billboard Homepage feature to the 50 U.S. States, Washington D.C. and three U.S. territories within the .JOBS platform. For a better example of the new Billboard Homepage design, see http://california.jobs/.

“DirectEmployers Association is taking the .JOBS platform to the next level with upgraded Billboard Homepages,” stated Bill Warren, Executive Director, DirectEmployers Association. “Emerging social media sites, like Pinterest, are visually oriented and you have to have pictures and graphics that help cultivate both visual stimulation and user engagement. The upgrade to Billboard Homepages will help achieve this.”

The change to Billboard Homepages was prompted to improve the overall user experience within the .JOBS platform. “Implementing new Billboard Homepages was a natural progression from standard site headers. Images evoke emotions within people. In essence, humans have built-in instincts for recognizing landmark and corporate branded images. If we can appeal to regional, civic or corporate pride in job seekers we can better align them with employers,” commented Rick Wehrle, Vice President of Product Development, DirectEmployers Association.

As an added benefit, DirectEmployers member companies have an opportunity to sponsor the Billboard Homepage image on relevant sites to proactively strengthen outreach, target local candidates and enhance their recruitment brand. “AT&T finds great value in the sponsorship opportunity featuring a user directed slideshow which encompasses landmarks and corporate photographs to further enhance our branding strategy,” said Carrie Corbin, Strategic Staffing and Talent Attraction, AT&T. Among the many new feature releases scheduled for 2012, DirectEmployers anticipates Billboard Homepages will be available on city and veteran.JOBS microsites later this year.

About DirectEmployers Association
DirectEmployers Association is a leading HR consortium of global employers that was formed to assist in the sharing of ideas, incorporating of best practices and research and development of technology where labor practices are concerned. Through this consortium business standards are shaped and technology is used with respect to the diversity that is reflected in the various cultures embodied in a global workforce. Our recognized expertise in compliance, recruitment and cost effective technology enables our members to reach the largest, most diverse pool of quality job seekers worldwide.

SOURCE DirectEmployers Association

Career Microsites Changing How Job Seekers Find Employers

Wednesday, January 25th, 2012

Over 400 of the Fortune 500 Have Launched Career Microsites on the Intuitive .JOBS Internet Top Level Domain

INDIANAPOLIS, Jan. 25, 2012 /PRNewswire-USNewswire/ — Large employers are increasingly turning to career microsites to advertise job openings. Over 400 of the Fortune 500 have launched .JOBS Career Microsites, according to DirectEmployers Association, the leading providers of over 1,000 career microsites. Career microsites are highly specialized sites that allow an employer to list jobs targeting specific job seeker searches. Each month, job seekers perform over 200 million searches for jobs using search engines like Google and Bing.

“.JOBS Career Microsites enhance employer recruitment strategies,” according to DirectEmployers’ Executive Director, Bill Warren. “Microsites are more cost effective, put the employer back in control of the hiring process, and allow employers to compete for search position on Google and Bing.” The result is that job seekers can search, click on a result, and apply for the job directly on the employer’s own online application. If the job does not fit, career microsites make it easy for the job seeker to browse or search for a better match.

“Change is the rule for career microsites,” said Warren. “Between changing employer needs, technology innovation and increased government regulation there is need for constant change.” Warren points out, “just in the last year we’ve added veteran specific job search features, a very powerful search engine, and numerous enhancements to make our .JOBS Career Microsites more efficient.”

Early returns show the strategy to be working. In January, Google indexed over 1.5 million web pages for the career microsites created and hosted by DirectEmployers Association. “When doing a highly targeted search on Google for ‘IHG Chef Jobs’ the http://ihg-chef.jobs/ microsite is within the desirable top results,” continues Warren. “Job seekers are then directed to the IHG microsite that displays these jobs.”

Francene Taylor, Director, Resourcing – Americas for IHG also goes straight to the point: “In the six months following implementing our .JOBS Career Microsite strategy, we increased hires by 60% referred by free search engines.”

Companies like AT&T, IBM, Newell Rubbermaid and IHG all have implemented their own highly targeted .JOBS Career Microsites. According to a DirectEmployers Association case study, AT&T has over 70 different career microsites producing thousands of indexed web pages. Each site targets specific job seekers resulting in more highly qualified job applicants.

About DirectEmployers Association
DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. .JOBS Career Microsites are one of the many technologies that DirectEmployers Association makes available to members. For more information on DirectEmployers Association, visit http://directemployers.org.

SOURCE DirectEmployers Association

Recruiting, Sourcing and Hiring in 2010 (Part 2)

Thursday, April 1st, 2010

Using Social Media/SEO in Recruiting

YouTube

Here we have the HyattCareers YouTube Channel

Hyatt on YouTube

The description of this video reads: “A short promotional video that encourages people to connect with Hyatt using social media. Let us know what you think.”

Hyatt is looking to encourage interaction with job seekers through their social media by providing engaging content and asking for feedback.

Not only do they have job seeker videos but promotional videos like “You’re More Than Welcome” that had 31,474 views at the time of this entry. This is obviously a popular video and HyattCareers is tapping into an audience that might not be looking for jobs.

HyattCareers Channel Profile Stats:
Channel Views: 3,674
Total Upload Views: 7,649
Subscribers: 50 (this is a great place to create a TALENT COMMUNITY)

Next we have YouTube’s video channel:

YouTube Channel

YouTube Channel Profile Stats:
Channel Views: 6,219,747
Total Upload Views: 16,882,085
Subscribers: 129,067
(A phenomenal number that could be a TALENT COMMUNTY -seems like a missed opportunity.)

When I attempted to find information about their jobs, there didn’t seem to be any links to their career site from the main video page. So I did a search for “YouTube jobs” and found the following video:

Working at YouTube

This is an advertisement for jobs at YouTube – over 160,000 views; Best Practice you will see here is – Text box link on the video that states “YouTube is hiring! Apply today at youtube.com/ytjobs.”

The video was uploaded on November 11, 2009; however, it doesn’t appear that it is anywhere to be seen on their main video page where over 100,000 potential candidates could see the opportunity. Maybe Google does this on purpose because they get so many unsolicited resumes, but it appears to be a missed opportunity.

The Statistics & Data feature on YouTube makes it easy to measure traffic and the effectiveness of videos. Users are able to view the demographics of the viewers and see if the right candidates are being targeted. See below for the stats on this video.

stats

The most views were in the United States by Males ages 13-44.

Map

Keep in mind that YouTube isn’t the only place to share your videos. Reel SEO has a blog with a list of video sharing websites. What I like about this list is that it provides the Alexa and Google rankings for English sites as well as those in other languages.

sites

Stay tuned for the next post about Facebook.