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Posts Tagged ‘DirectEmployers Association’

Survey Finds Employers Frustrated with Traditional Outplacement Services

Tuesday, April 23rd, 2013

2013 Outplacement Survey Report Released by DirectEmployers Association And CareerBeam

INDIANAPOLIS (April 23, 2013) – Demand for outplacement services are high but employers want to provide their transitioning employees with access to a new type of solution: one that encompasses both online and social technology, according to the first national survey conducted jointly by DirectEmployers Association, the leading nonprofit HR consortium of global employers, and CareerBeam, the leader in next generation outplacement solutions. The survey report released today can be downloaded free at http://www.careerbeam.com/outplacement/report/.

Highlights of the 2013 Outplacement Survey include:

  • 58% of respondents are frustrated with the outplacement services offered by their provider, often viewing them as outdated, comprising the wrong tools and expensive.
  • Only 26% of respondents thought senior executives were the level of employees that would gain the most value from outplacement services.
  • In contrast, 82% of respondents had offered outplacement services to senior executives.
  • 89% of respondents said the most important reason for offering outplacement was to help their transitioning employees get a new job.

“This survey reflects the fact that companies value outplacement services but increasingly view brick and mortar solutions as outdated. Our members are looking for cost effective solutions that they can offer to all of their transitioning employees,” said Bill Warren, Executive Director of DirectEmployers Association. “The outplacement industry is evolving as a result of the emergence of social, mobile and online technology and its benefits for laid off employees are immense.”

According to the Bureau of Labor Statistics the average unemployed person in America has been looking for work for 38 weeks, which is more than double the time it took a decade ago. Respondents of the survey identified electronic job match alerts, a virtual career center and social network integration as the most important components to help users of a 21st century outplacement solution quickly get re-employed.

Nearly 300 human resource professionals participated in the survey between October 2012 and February 2013. DirectEmployers Association conducted the survey in partnership with CareerBeam, a division of CareerArc Group.

About DirectEmployers Association

DirectEmployers Association is a leading Human Resources trade association of global employers formed to provide cost effective solutions and services for compliance, recruitment and technology. Through this consortium, business standards are shaped and technology is used with respect to the diversity that is reflected in the various cultures embodied in a global workforce. Our recognized expertise in compliance, recruitment and cost effective technology enables our members to reach the largest, most diverse pool of quality job seekers worldwide.

About CareerArc Group

CareerArc Group is a complete career ecosystem for college students, job seekers, employers, higher education institutions and government entities. CareerArc Group, which consists of Internships.com, TweetMyJobs and CareerBeam, builds on the power of the Internet as well as social and mobile networks to connect employers with job and internship seekers. Working across the entire employment marketplace, the CareerArc Group ecosystem now serves 30 million annual visitors, 40,000 companies (including more than 50% of the Fortune 100), 350+ universities and powers the jobs platform of cities like Atlanta, GA, Newark, NJ and Columbia, SC.

Media Contacts
Nancy Holland, DirectEmployers Association, 317-874-9022, nancy@directemployers.org
Stuart Lander, CareerArc Group, 818-260-3100, press@careerarcgroup.com

IN ILG Meeting Provides Insight into New Census Data and OFCCP Updates

Friday, April 19th, 2013

I have had the privilege of becoming more involved with the Industry Liaison Group (ILG) on both a national and local level. If you are not plugged into ILG, please check the National ILG website and find the contact information for your area.

The most recent Indiana ILG meeting included informative sessions around Census Data and OFCCP updates. Since the majority of our Members are Federal contractors, I wanted to share meeting highlights from two sessions.

America Community Survey1) Understanding Census Data: What is the American Community Survey (ACS) EEO Tabulation and How it Compares to the 2000 Decennial Census
Presented by Patrick Nooren, Biddle Consulting Group

If you have ever met or heard Patrick present, you know he is a fountain of knowledge. Patrick is one of those rare breeds who loves to crunch data. His presentation was full of insights and information about Census Data as well as the American Community Survey (ACS) EEO Tabulation, and how it compares to the 2000 Decennial Census.

The old Decennial Census was a sampling of individuals with about 1 out of 7 people having received a long-form to complete. Surveys were sent to all households nationwide and the “usual residence” rule was used to establish residence.

This old way had a few problems – the data got old quickly, it represented a snapshot as of April 1, 2000 and didn’t reflect rapid changes in the population/workforce.

The new American Community Survey (ACS) was launched in 2005 to replace the decennial census long-form and it is an EEO tabulation sponsored by four Federal agencies: EEOC, DOJ, OFCCP, and OPM. The surveys are sent to 250,000 different households each and every month. The residency is established using a “current residence” rule.

The new way is a compilation of responses from over a 5-year timeframe, because there are confidential requirements and a granular breakdown of the date (i.e., by geography + occupation code).

Five year estimates are based on larger sample sizes of more households, resulting in a much smaller margin of error and therefore providing more accurate estimates.

The ACS provides geographies and databases that are potentially relevant to contractors, which include: occupation (487 including Santa Clause and the Easter Bunny), industry, age, educational attainment and earnings. The data can be used to assign EEO codes and residence recruitment area for your AAP. The data can be found Census Methodology page. Patrick broke down a lot of this data and put it together in his own easy to read Excel spreadsheet. Feel free to reach out to Patrick to obtain a copy of this handy dandy spreadsheet of data!

2) OFCCP Update
Presented by Bradley Anderson, Regional Director, Midwest Region, US DOL OFCCP

Our final presentation was an overview of what has been happening with the Office of Federal Contract Compliance Programs (OFCCP), including the following information about changes in directives:

305 – Functional Affirmative Action Programs

POLICY: Effective December 17, 2012, Federal contractors and subcontractors seeking an agreement to develop, implement and maintain functional AAPs must follow the procedures outlined in this directive.

306 – Criminal Record Restrictions

BACKGROUND: Racial and ethnic disparities are reflected in incarceration rates. In light of these racial and ethnic disparities, contractors should be mindful of federal antidiscrimination laws if they choose to rely on job applicants’ criminal history records for purposes of employment decisions. Hiring policies and practices that exclude workers with criminal records may run afoul of such laws, which prohibit intentional discrimination on the basis of race, national origin, or other protected bases, and policies or practices that have a disparate impact on these protected groups and cannot be justified as job related and consistent with business necessity.

307 – Reviewing Compensation Systems & Practices

BACKGROUND : OFCCP is issuing this directive in support of its ongoing policy commitment to address pay discrimination by federal contractors and subcontractors. This directive specifies the procedures OFCCP field investigators use for reviewing contractor compensation systems and practices. It clarifies and improves OFCCP procedures in further support of the agency’s efforts to align pay discrimination enforcement with longstanding principles under Title VII of the Civil Rights Act of 1964 (Title VII).

Mr. Anderson went onto provide some guidelines for “Keeping OFCCP @ Bay” a Federal Contractor should commit to:

  • CEO/C Suite – Need to make EO a priority
  • EO/AA accountability and top – What gets measured is what gets done
  • Monitoring and self-audit reviews.
  • Consistency is key – Consistent Personnel Policies
  • Be pro-active

In addition Bradley provided the following advice/updates.

  • The new regulations will be more stringent on recruiting.
  • Keep track of what you get from your efforts.
  • Make sure you have anti-harassment policies and procedures.
  • The FMLA poster has been revised to include military family.
  • A new version of the Form I-9 was released. Beginning May 7, 2013 employers must only use the new version.

He discussed how the agency moved from Active Case Management mentality to Active Case Enforcement and is looking at more than hiring. As a result, the Midwest Region cases have decreased from 4,435 in FY10 to 3,495 in FY12. He explained that the Conciliation Agreements have gone up from 30% in FY10 to 45% FY12 (and most of those were onsite because you have a 1 in 2 chance of a Conciliation Agreement from an onsite). He explained that Desk Audits have gone up from 12% in FY10 to 27% in FY12 and that you have a 1 in 4 chance of a Desk Audit resulting in a Conciliation Agreement.
The settlements have gone up from $40M in 2010 to $49M in 2012 and cases have increased from 97 or 13% in 2010 to 138 or 30% in 2012 – a lot of these are compensation settlements.

OFCCP Regulatory LibraryBradley stressed the importance to have a strong strategy for attracting and hiring the vulnerable populations. He explained that Gulf War Vets are 2% above the national average unemployment rate and people with a disability are 13% above the average. He went on to state that VEVRAA and 503 violations are on the rise with VEVRAA going from 9% in 2010 to 19% in 2012 and 503 increasing from 7% in 2010 to 17% in 2012. When asked if the new regulations would be approved anytime soon, he said he hasn’t been informed of any solid dates and we should watch the OFCCP website for more information on VEVRAA and 503.

Making Your Job Search More Efficient

Friday, April 12th, 2013

When job searching, sometimes it can be a challenge just figuring out where to start. You can reach out to your network of friends and colleagues who may know of any opportunities. You can also start your job hunt online and search for jobs by location or occupation. Unfortunately instead of legitimate employment opportunities, the search results are typically littered with irrelevant or outdated results.

typical job search results

Example of Google search results displaying third party websites instead of corporate career websites.

To help make your job search more efficient, DirectEmployers Association has created occupation-based websites on the .JOBS top-level domain.

Navigating to these sites couldn’t be any simpler. For example, if you’re a marketing professional looking for work, enter http://marketing.jobs into your web browser and you’ll be directed to a website displaying available marketing jobs.

easier job search results on .JOBS

Example of an occupation .JOBS site - Marketing.jobs.

From here, you can filter results by city, title, company and more. Other related examples are http://informationtechnology.jobs, http://nursing.jobs, http://engineering.jobs, http://sales.jobs and the list goes on. You can also click the “View All Jobs” link.

Now we want to hear from you! Have you tried one of our occupation .JOBS sites? For more job seeker information and tools, consider visiting our Pinterest page.

Your Digital Footprint in a Snapchat Era

Thursday, April 11th, 2013

“Opening a Snapchat feels like unwrapping a present. You never know what you are going to get,” said Sally Ike, High School Senior, in a recent Bloomberg Businessweek article. “I was thinking about it today, how next year when I go away to college it will be nice. You actually get to see the friend’s face for a quick 10 seconds. It’s more personal than a text.”

Snapchat is a mobile app designed to share a photo with a friend, however what makes this different than other photo sharing apps is the image is only available for a limited time. The sender decides how long the image is available anywhere from 1-10 seconds. Therefore, the sender doesn’t have to worry about how they look in the picture. This provides many opportunities for sending more creative pictures of themselves perhaps making a silly face, striking a pose or since you can doodle on Snapchat pictures, a photo with wings and a halo or anything else you can imagine. You can also send videos. The product description on the Snapchat website states, “Snapchat is a new way to share moments with friends… The image might be a little grainy, and you many not look your best, but that’s the point. It’s about the moment, a connection between friends, and not just a pretty picture.”

Another cool feature is that the sender is notified If someone tries to take a screenshot of your image. Cheating in this way is severely frowned upon.

Snapchat launched in September 2011, and as of 28 November 2012, users have shared over one billion photos on the Snapchat iOS app, with 20 million photos being shared per day. In the U.S., Snapchat was the second-most popular free photo and video app for the iPhone in early February, just behind YouTube and ahead of Instagram. It was the 19th-most popular free app overall, according to App Annie, an analytics company. Snapchat’s website claims that more than 50 million snaps are sent every day.

It made rivals anxious enough to build similar products. In December Facebook unveiled a Snapchat-like app called Poke that allows users to send self-destructing media.

The creators of Snapchat are, you guessed it, college kids from Stanford. They were hearing stories from their friends about photos others had tagged them in that they didn’t approve maybe because they were unflattering or perhaps they displayed a different view of themselves.

Snapchat’s Philosophy from their website states, “We believe in sharing authentic moments with friends… Great conversations are magical. That’s because they are shared, enjoyed, but not saved.”

This philosophy brings up the question, can our digital footprints really be erased? There are risks of a false sense of security and encouragement of risky behavior. According to a recent Mashable article, “Snapchat founder Evan Spiegel has been quoted as saying that the app was never intended for complete privacy — something that’s borne out by a look at the company’s Terms of Service: ‘Although we attempt to delete image data as soon as possible after the message is transmitted, we cannot guarantee that the message contents will be deleted in every case.’ Again, so much for self-delete.”

Now that the general public has access to storage space in the cloud the amount of digital data has increased. Tasked with archiving more than 170 billion tweets, the Library of Congress is also feeling the effects of the overwhelming amount of data. In addition, today, marketers buy their consumer data and user behavior information from free social media networks.

According to the Bloomberg article, Reputation.com, a California-based company that sells online reputation and privacy services, has experienced customer growth of 1,000 percent in the past two years. CEO, Michael Fertik says, “Reputation.com is collecting data and then enabling our customers to expose the data, electively to third parties in an open and transparent transaction of which they are completely aware as opposed to being digitally exploited every day without your knowledge or permission by people you can’t identify for purposes you’ll never know. It’s like digital serfdom vs. digital liberty.”

57 percent of all app users “have either uninstalled an app over concerns about having to share their personal information, or declined to install an app in the first place for similar reasons.” (Pew Research Center survey)

88 percent of participants from ages 18-24 say there should be a law requiring websites and advertising companies to delete all stored information about an individual upon request. 94 percent from ages 45 to 54 also supported the idea. (2010 survey, University of California at Berkeley)

The article concludes, the way the Internet is structured today, almost everything people share online will live for eternity in the cloud. In “Delete: The Virtue of Forgetting in the Digital Age,” Viktor Mayer- Schönberger, a lawyer and a professor at the university of Oxford argues that this inevitably creates problems for individuals and societies that need the ability to forget in order to move forward. A perfect memory, he writes, can be paralyzing, trapping people in the past and discouraging them from trying new challenges.

I want to hear from you – do you use Snapshot or a similar app? Do you have privacy concerns or do you believe that it is the responsibility of users to be careful with what they share?

The ZipLine: DEAM13 Sneak Peek

Tuesday, April 9th, 2013

In this short clip, get a preview of San Diego and learn more about what to expect at this year’s DirectEmployers Annual Meeting & Conference (DEAM13).

This year’s conference will feature:

  • Veteran career fair
  • Expo hall
  • Member awards competition
  • Concurrent tracks for recruitment, compliance and leadership
  • Interactive panels and round table discussions
  • Captivating keynote speakers
  • Unique networking opportunities
  • HRCI credits

Visit the official DEAM13 site to register and learn more. Be sure to check back often as the agenda, keynote speakers and more details are coming soon! In the meantime you can take a look at photos from DEAM12 or read the recap blog.

.JOBS Top-Level Domain (TLD) Launches in China

Monday, April 8th, 2013

DirectEmployers Association Venture Modeled After Success of US .JOBS with Over Twelve Million Visitors per Month.

The following press release was authored by Employ Media and was originally posted on April 8, 2013.

BEIJING, Apr 08, 2013 (BUSINESS WIRE) — The .JOBS Universe, the first-ever coordinated use of a TLD specifically for job seekers and employers, is expanding into China. Any employer in China will now be able to list their job openings at web sites representing major cities, such as www.beijing.jobs and www.shanghai.jobs, and occupations, such as www.qiche.jobs (automobile) and www.jiudian.jobs (hotel). This will create a centralized production and distribution environment that will realize new efficiencies for Chinese employers and job seekers alike.

The announcement was made today by Tom Embrescia, Chairman of .JOBS (www.goto.jobs), Bill Warren, Executive Director of DirectEmployers Association (www.directemployers.org), Weiming Hong, Director of the China Youth Center for International Exchange, Bin Wang, Chairman and General Manager of CRTV Media, and Dr. Renjun Bao, CEO of CN Jobs Technology Co, LTD (www.CN.jobs) at a press conference at Peking University in Beijing. CRTV will partner with DirectEmployers and CN Jobs to reach tens of millions of users utilizing their media presence throughout China. The China Youth Center will focus on bringing awareness of the new service to millions of university students, with particular emphasis on internships.

Launched in the US in 2011, the .JOBS Universe has proven to reduce costs to employers while bringing needed efficiencies to job seekers. In the US alone, the .JOBS Universe includes over 120,000 employers publishing over one million jobs on a daily basis. DirectEmployers, a leading human resources trade association, serves the central role of distributing these jobs. The .JOBS TLD, including company-specific sites such as www.ibm.jobs and www.hyatt.jobs, attracts over 12 million jobseekers per month. Since January 2011, the number of .JOBS sites indexed by search engines has increased to well over 50 million.

The launch in China will model this approach, with DirectEmployers and CN Jobs distributing jobs of Chinese companies to the appropriate Chinese employer, geographic or occupational web sites each ending in .JOBS.

“With the increasing number of available jobs in China, the .JOBS model will provide Chinese employers a cost effective, centralized and branded means for recruiting a growing pool of jobseekers,” commented Mr. Embrescia. “We are thrilled at the bold initiative of this venture between DirectEmployers, Dr. Bao, CRTV and the China Youth Center for International Exchange.”

Says Mr. Warren, former president of Monster.com: “Over 200 million job seekers are now using search engines to locate job opportunities, instead of relying on job boards and aggregators. By creating their own .JOBS website, such as www.ATT.jobs, employers have capitalized on this trend and increased their career site traffic by over three hundred percent. We are confident that Chinese employers will see similar results.”

“We are honored to be part of the expansion of .JOBS,” comments Dr. Bao, who heads up the venture in China. “With the China Youth Center’s participation and CRTV’s mass market reach, .JOBS will provide an easy-to-use platform connecting China’s university students with many open positions and internships throughout China.”

About .JOBS
Launched in 2006, .JOBS is the world’s premier Top Level Domain for web sites containing jobs listings. Popular sites include company-specific sites such as www.nissan.jobs and www.mcdonalds.jobs, and regional/occupational sites such as www.US.jobs, www.texas.jobs, www.nursing.jobs, and www.engineering.jobs.

About DirectEmployers Association
DirectEmployers Association is a leading human resource trade association whose mission includes providing an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce. DirectEmployers created the .JOBS Universe in 2011 to serve employers, jobseekers, human resource practitioners and the international human resource community.

About CN Jobs Technology Co, LTD
CN Jobs is a venture headquartered in Beijing, China working in cooperation with CRTV and the China Youth Center for International Exchange. The partnership’s mission is to bring the efficiencies of the .JOBS Universe to employers and jobseekers in China through a mass network of targeted, intuitive sites such as www.CN.jobs, www.beijing.jobs and www.guangzhou.jobs.

Media Contact: Randi Cone, Cone Media and Associates, 646-435-0029, randicone@aol.com

2013 Employers and Social Media Survey Results

Thursday, March 21st, 2013

Survey results clearly show growth of social media adoption, but employers are still facing hurdles with measurement and risk mitigation.

DirectEmployers recently conducted a survey to see how the adoption of social media has changed over the past few years for Member companies. Growth is certainly evident, as 61.29% of respondents used social media for recruiting in 2010 compared to 87.50% in 2013. The prominent use of social media among Members is still recruiting, however more than half indicated also using it for engaging current employees.

The two most common factors preventing companies from using social media are legal concerns (62.5%) and leadership buy-in (50%).

Structure
Results show that 42.55% of respondents have a person or team dedicated to social media in the HR department; however only 26.60% indicated their company offers ongoing training. Nearly 80% have a social media policy.

Platforms
LinkedIn (100%) and Facebook (86.17%) are the top two most used social networks, but Twitter came in close at 78.72%. YouTube is used by 50%, Pinterest by 14.89%, and Google+ just over 11%. Other platforms mentioned were Glassdoor, Jobvite, Instagram and Tumblr.

The majority of survey respondents (76.60%) replied that LinkedIn refers the most candidates. Nearly 20% are not sure which social network refers the most candidates. LinkedIn also dominates as driving the most hires at 77.17%, followed by Facebook at 3.26%.

Goals and Objectives
Reaching passive candidates and building employer brand awareness were the two most popular goals and objectives selected – both nearly at 90%. Generating more traffic to the career site was selected by 68.48% of respondents, followed by reducing advertising /external spend at 56.52%. Additional goals and objectives include:

  • Raise quality of applicant pool
  • Drive more targeted traffic to the career site
  • Initiate pipeline interest for future
  • Seek feedback from candidate pools
  • Engagement and talent communities

Measurement
Measuring social media outcomes is another critical component we wanted to examine. In our 2010 survey, many respondents expressed difficulty in measuring ROI, but in the more recent survey, 47.87% have implemented the tools and processes to measure efforts. There are still 37.23% that do not and 14.89% that are not sure. Current metrics being analyzed include:

  • Referral traffic to career site
  • Number of hires
  • Number of applicants
  • Followers or likes
  • Engagement

Social media metrics are most frequently evaluated at monthly and quarterly intervals.

For more survey and poll findings, Members can visit the Survey & Poll Results page in Pipeline. For more information about becoming a Member of DirectEmployers Association, please visit the Become a Member page. The DirectEmployers 2013 Annual Meeting & Conference will offer up many opportunities to learn best practices in social media recruiting in addition to OFCCP compliance, technology and more. Learn more!

How did these results compare with your organization? Do you feel employers are effectively using social media? Comment below!

Setting Pay Rates for Interns

Thursday, March 14th, 2013

This post was provided by Claudia Allen, editor at the National Association of Colleges and Employers (NACE). NACE connects campus recruiting and career services professionals, and provides best practices, trends, research, professional development, and conferences.

As your organization prepares for its summer internship program, one of the tasks you will have to undertake is setting intern wages.
Typically, interns are paid an hourly wage and fall into the “non-exempt” category due to the nature of their positions. Some employers use the salary they pay a new college hire as the starting point for determining intern wages.

In general, employers with formal internship programs for college student determine pay rates by degree level, class year, and academic major. For example, seniors earn 26.3 percent more than their freshman cohorts. A master’s degree intern is paid 35 percent more than a bachelor’s degree intern.

Students earning engineering and computer science degrees generally are paid a higher wage rates than students in other disciplines, regardless of class year. Currently, at the bachelor’s degree level for seniors, engineering interns average wages of $20.79 per hour, and computer science/IT interns average $19.10 per hour. These exceed the pay rates for all other intern majors within the senior-class level.

(Note: Your interns will talk amongst themselves, so apply your pay scales consistently.)

Average Intern Hourly Wage Rates, by Class

Class

Average

Freshman $13.91
Sophomore $15.36
Junior $16.82
Senior $17.57

Source: 2012 Internship & Co-op Survey, National Association of Colleges and Employers. Data are for bachelor’s degree students.

The Employment Line, Episode 3: 2013 ILG Conference, Networking with DirectEmployers

Tuesday, March 12th, 2013

The 2013 ILG Conference is coming to our hometown, Indianapolis, July 30 – August 2. Learn how to network with DirectEmployers at this conference and year-round in this episode of The Employment Line:

Does the sound of a dribbling basketball bring something to mind? It’s March Madness time! We, in the state of Indiana, love basketball. So much so, that we’ve created a sports theme around the 2013 ILG Conference which is coming to Indianapolis July 30th through August 2nd. Interest piqued? Visit ilgconference.com/indy and check out the recently added FULL agenda! DirectEmployers staff will be attending, speaking and supporting the event via committees. Make sure to note that DirectEmployers is the platinum level sponsor and we’ll be bringing our A game!

Want to know where else we’ll be in 2013? Visit the Network with Us page under Insights and Resources on directemployers.org. In addition to event attendance, it’s a great way to find out where we are exhibiting and presenting. Also under Insights and Resources, you’ll find the Virtual Events section. Keep up-to-date on upcoming webinars and online career fairs.

Don’t have enough time to check back? Follow us on our social media sites. You can find us on LinkedIn, Twitter, Facebook, YouTube, Flickr, Pinterest, Slideshare and Google+.

Global Organizations Join Forces to Better Understand and Address Workforce and Unemployment Challenges

Thursday, March 7th, 2013

Different countries share same workforce challenges

The National Association of State Workforce Agencies (NASWA) hosted a joint event with the World Association of Public Employment Services (WAPES) and the Organisation for Economic Co-operation and Development (OECD).

The conference took place February 20-22, 2013, and combined NASWA’s Winter Policy Forum with the WAPES Conference on Long-term Unemployment. It had been 14 years since the last joint event and united workforce professionals from all over the world.

NASWA President Laurie Warner

NASWA President Laurie Warner welcoming attendees in plenary session.

DirectEmployers had the privilege of co-sponsoring and participating in two workshops. New Job Seeker Online Behavior and New Internet Tools: Transforming the Public Labor Exchange was moderated by past DirectEmployers president Ray Schreyer of IBM and included panelists Heather Hoffman, VP, Digital Strategy, DirectEmployers; Rhonda Stickley, System Director, Providence Health and Services; and Scott Eychner, Manager, Workforce and Unemployment Insurance Program Policy, Texas Workforce Commission.

The methods and modes of communication have changed explained Ray, and the future will integrate all pieces including Internet, mobile, data integration and the .JOBS top-level domain (TLD).

Heather dove deeper into the TLD and explained .JOBS is:

  • A trusted domain
  • Sponsored by SHRM
  • A pure domain (true to it’s name)
  • Allows only vetted jobs from true employers
  • Free of duplicates & scams

In addition, she showed how companies could increase the visibility of their jobs through search engine optimization (SEO). When SEO is done correctly, a company’s website pages are more discoverable by online search engines such as Google. Using the .JOBS TLD has helped many company improve their search engine results page rankings.

Rhonda shared specific examples of how Providence Health and Services has used the .JOBS platform to rank high on search engine results pages for searches their prospective candidates conduct online. For example, when searching for Washington Nursing Jobs, Providence is listed within the top five results!

Rhonda of Providence Health and Services discusses owning branded searches.

Scott finished the workshop explaining how the .JOBS platform is a win for the workforce because of the minimal effort and cost, as well as leveling the playing field. The WorkinTexas.jobs site has experienced a significant increase in traffic since moving to .JOBS.

Some statistics of note from the workshop were as follows:

  • 94% of US jobs seekers look on the Internet
  • 86% of that 94% look on the company’s website, 71% use a search engine
  • Mobile Internet usage will overtake desktop Internet usage within two years
  • 75% of users never scroll past the first page of search results (on an online search engine)

The second workshop was titled Social Media Revolution: How Employers Use These Tools and Implications for Public Employment Services. Moderated by Richard D. Maher, Senior Consultant, NASWA, Information Technology Support Center (ITSC), and President, Maher & Maher, this panel included Katie Harbath, Manager for Policy, Facebook; Alex Brown, Social Media and Employment Branding Specialist, Waste Management, Inc.; and Sejal Patel, Social Media Strategist, Enterprise Talent Organization, Intel.

Panelist from Facebook, Intel and Waste Management discuss the social media revolution

Social Media Revolution workshop kicking-off.

Katie shared research from a survey facilitated by the National Association of Colleges and Employers (NACE) on behalf of the Social Jobs Partnership on how recruiters view using Facebook as a recruiting tool:

  • 50% of respondents are using Facebook in their hiring process
  • Nearly 90% of companies state Facebook has decreased the amount of print advertising needed with regard to recruiting efforts
  • 87% of recruiters suggest that candidates should “Like” a desired company’s page, followed by using Facebook as a networking tool

(To learn more about the Social Jobs Partnership, visit facebook.com/socialjobs.) She also suggested checking out facebook.com/business for information on how your organization can use Facebook.

Alex focused more on the strategy development and emphasized knowing your audience, tools, the big picture, process and goals. With your audience for example, identify who they are, how they communicate and where the conversation is happening. A couple of my favorite takeaways from his segment:

  • Nearly 20% of website traffic is from mobile devices: this cannot be ignored and mobile optimization should be considered at every step of your recruitment marketing journey
  • Social media is not a substitute – instead think of it as a supplement which enhances traditional recruitment processes

Sejal helped attendees better understand how Intel educates employees on using social media by providing several resources including a video, Social Media @ Intel: The Opportunity and Our Responsibility. She illustrated how the company connects the employer brand with the corporate brand from a national and global perspective. Her key takeaways:

  • Build into the roles and responsibilities
  • Tailor to your audience and network
  • Try, adjust and learn

An in-depth conversation followed, primarily centered around attendees trying to understand how to harness the platforms more effectively while working with limited resources.

One theme seemed clear throughout all of the presentations – we’re all learning and eager to improve and innovate solutions for serious challenges within the current and future workforce. With joint initiatives through organizations like NASWA and WAPES, we can continue to work together to share ideas, lessons learned and cultivate new approaches that will make a difference.

Sejal Patel of Intel and Alex Brown of Waste Management.

A huge thank-you to our Members Sejal, Alex, Katie, Rhonda and Ray for participating and representing DirectEmployers. These workshops would not have been possible without your support. Links to all presentations can be viewed from NASWA’s website.

If you found the topics covered in this post interesting, consider attending DirectEmployers 2013 Annual Meeting & Conference, October 21-24 in San Diego. Learn more.