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Posts Tagged ‘ConocoPhillips’

How Companies Are Using Niche Microsites in The .jobs Universe for Big Recruitment Branding Results

Wednesday, December 7th, 2011

Niche microsites, in The .jobs Universe, offer great results for large and small companies alike to showcase their recruitment brand and reach job seekers in a highly targeted and many times less trafficked environment.

Here are 5 companies that have taken advantage of niche microsites, in The .jobs Universe, optimized for extremely specific searches that job seekers do and employers want to capture:

Room To Be Yourself – Intercontinental Hotels Group (IHG)
IHG is an international hotel company focused on creating Great Hotels Guests Love. With 7 hotel brands including Holiday Inn, Candlewood Suites, and Crowne Plaza, IHG has more than 666,000 rooms in over 4,500 hotels in 100 countries and territories around the world.

According the Bureau of Labor Statistics, the hotel industry is expected to grow by 5 percent over the 2008-18 periods. To efficiently and effectively connect with qualified candidates for high demand chef openings, IHG setup IHG-Chef.jobs as a niche microsite. Google Analytics revealed that a job seeker searched on “Chef Departie Jobs in Hotel Sankara Nairobi” and received IHG-Chef.jobs as a returned result, which the user clicked, and applied for a position.

In addition, a job seeker searched for “Commis Chef Hiring in Manila” which returned the IHG-Chef.jobs site in the search results. This user also converted to an applicant.

Careers with Energy – ConocoPhillips
ConocoPhillips is the third largest integrated energy company in the U.S. and the fifth largest refiner in the world. The company is headquartered in Houston, Texas with operations in more than 30 countries and approximately 29,600 employees worldwide.

The market for IT talent is extremely competitive. To improve the branding around technology positions, ConocoPhillips-InformationTechnology.jobs was created. Shortly thereafter, a job seeker entered a very specific inquiry for “Internship Opportunities Information Technology Oklahoma” which returned ConocoPhillips-InformationTechnology.jobs in the results and lead to that user applying for the opening.

A similar success was tracked when a job seeker searched for “Account Specialist Jobs in Houston Texas.” The niche microsite ConocoPhillips-Finance.jobs converted that job seeker into an applicant as well.

Combining the Power of Science and Technology with the “Human Element” – Dow Chemical
Dow Chemical Company is a leader in specialty chemicals delivering products and solutions to sectors such as electronics, water, and coatings. With customers in approximately 160 countries and approximately 50,000 employees worldwide, Dow manufactures more than 5,000 products at 188 sites in 35 countries across the globe.

Focusing hyper local, Dow created Dow-Louisiana.jobs resulting in an application from a job seeker who searched on “Analytical Specialist Plaquemine LA.”

A job seeker conducting an online search for “Account Manager Position in Oil and Gas” applied to Dow’s location microsite at Dow-Texas.jobs.

Our Energy Begins With You – DTE Energy
With 9,845 employees, DTE Energy businesses currently operate in 24 states, and are headquartered in Detroit, Michigan.

Despite being a smaller organization, DTE was able to capture two applicants through the strategic use of two niche microsites. The first user searched for “Nuclear Security Newport Michigan” from which returned DTEEnergy-Nuclear.jobs in the results. In the second scenario, the user entered “Utility Technician Jobs in Michigan” and clicked to the DTEEnergy-Power.jobs link.

These results and more are proving that job seekers behavior is changing and search engines can deliver some great applies if you have the microsite infrastructure in place to take advantage of these super specific niche searches.

Tips on Creating Your Own Niche Microsites in The .jobs Universe
This is a great strategy for those really difficult to fill positions because you can create an entire web page solely devoted to showcasing a specific area of talent or requisition. Research what attracts the type of people you are looking for and add specific content to your site that will drive the traffic. Analyze your data and build sites around the communities close to your high producing facilities. Bottom line, casting a narrow net can yield bigger results. Lastly, utilize the Google keyword tool to help provide ideas about keywords or phrases that you might not be thinking of.

DirectEmployers Association has digital strategists available to assist with exploring all of your options in creating your own niche microsites. Call (866) 268-6206 or email info@directemployers.org for more information.

DirectEmployers Association Supports President Obama’s Commitment To Employing America’s Veterans

Tuesday, August 9th, 2011

Indianapolis, IN – August 9, 2011 – DirectEmployers Association supports President Obama’s commitment to employing America’s veterans. Continuing efforts to help get our military veterans back to work, the Association has partnered with Code for America in creating the Veterans Employment Platform offering an online military skills translator for employers across the country.

The Employer Support of the Guard and Reserve (ESGR), an organization within the Department of Defense, has awarded DirectEmployers Association with an “Above and Beyond” award in recognition of the company’s “outstanding service and continuing support” of U.S. defense efforts.

“DirectEmployers Association recognizes that our veterans bring leadership skills, a sense of teamwork, as well as a commitment to succeed,” states Bill Warren, Executive Director for DirectEmployers Association. “We are honored to continue a long history of supporting this very well deserved military community of our nation’s heroes.”

DirectEmployers Association also provides an online program to help veterans find jobs. This platform is a .jobs Military Crosswalk customized for hiring companies worldwide. Member companies AT&T, Camber Corporation, Providence Health & Services, and ConocoPhillips are the first to pilot this platform.

Veterans seeking employment can visit the following websites to locate wide variety of opportunities: www.Veterans.jobs; http://att-veterans.jobs; http://camber-veterans.jobs; http://providence-veterans.jobs; http://conocophillips-veterans.jobs

Many more of these corporate websites with private sector jobs will be available in the near future.

Visit the White House website for President Obama’s press release.

About DirectEmployers Association
DirectEmployers Association, Inc. is a 501(c)(6) nonprofit, 600 plus member employer association. As provided in its corporate bylaws, a board of directors consisting of member company representatives manages the business and affairs of the Association. Daily operations are managed by an executive director and operations staff at the direction of the president and board of directors. Its mission is to provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national workforce. For more news and information, please visit www.DirectEmployers.org.

www.Veterans.jobs

Veterans.jobs assists military personnel in transitioning from active duty to employment opportunities in the civilian workforce. Using the Military Crosswalk, Veterans can enter their military occupation plus the .jobs suffix to find relevant civilian jobs. Examples: www.42F.jobs; www.25B.jobs; www.2891.jobs

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Press Contact:

Nancy Holland
DirectEmployers Association
nancy@directemployers.org
317-874-9022

AT&T and Three Other Corporations Pilot Program to Make it Easier for Transitioning Military to Find Real and Verified Jobs

Tuesday, August 2nd, 2011

Employers Finding It Difficult To Translate Military Skills To Their Opportunities Now Have A Simple, Automated Solution

INDIANAPOLIS, July 26, 2011 /PRNewswire-USNewswire/ — Today DirectEmployers Association is launching their latest online program to help veterans find jobs. This new effort is a .jobs Military Crosswalk platform customized for hiring companies worldwide.

For years companies have become frustrated when trying to hire transitioning military into their corporate ranks due to a high-level of difficulty in translating military skills to their open positions. DirectEmployers now provides companies with a corporate branded solution to help them address this issue.

Simple, automated solution

Powered by the .jobs Universe, this innovative platform allows service men and women preparing to transition into civilian life to use their current Military Occupation Code (MOC) or Military Occupation Specialty (MOS) to easily find civilian jobs on corporate career sites. This technology provides the cornerstone all companies need to start effectively communicating their available employment opportunities to military men and women who are transitioning into civilian life.

Earlier this year, DirectEmployers launched www.Veterans.jobs, an extensive online program to assist transitioning military personnel in all branches of our armed forces in quickly and efficiently finding employment.

Carrie Corbin, AT&T, Associate Director – Talent Attraction, said, “AT&T has aggressively recruited veterans for decades, in part because the technical skills and leadership experience gained in the military transfer very well to our company and culture.”

After seeing the implementation of Veterans.jobs I asked if the technology could be adapted to fit our specific company needs. DirectEmployers Association immediately began working with AT&T to pilot the .jobs Military Crosswalk within our career site to help make it even easier for transitioning military to find real and verified jobs at AT&T.”

Camber Corporation, Providence Health & Services, and ConocoPhillips join AT&T in piloting this new technology. These pilot sites are available online at:

http://att-veterans.jobs
http://camber-veterans.jobs
http://providence-veterans.jobs
http://conocophillips-veterans.jobs

This is a great program for the entire human resource community as well as the nation’s transitioning military and their families. Providence Health & Services is adopting this technology to help us tap into this skilled source of candidates,” stated Rhonda Stickley, Providence Health & Services, Sr. Director, Talent Acquisition & six-year U.S. Army veteran.

DirectEmployers’ new military .jobs initiative expands the potential of an already established and robust partnership with the public sector, the National Labor Exchange (NLX). Offered in partnership with the National Association of State Workforce Agencies (NASWA), the NLX is a free, job-search engine feeding job openings into 50 publicly funded state job banks. This has substantially increased offerings to all jobs eekers, and especially veterans. Since March 2007, the NLX has provided over 9 million, unduplicated, current jobs to state workforce agency staff dedicated to serving veterans. The NLX uses no federal funds for operations, research, or development. Rather, this unique public-private partnership leverages private, non-profit-owned technology with existing state workforce agency resources to enhance offerings to veterans.

“With President Obama’s announcement to start bringing troops home and the Bureau of Labor Statistics reporting a June 13.3% jobless rate for veterans who served any time since September 2001 (Gulf War-era II veterans) this is a very valuable and timely tool available to all corporations,” stated Bill Warren, Executive Director, DirectEmployers Association.

About DirectEmployers Association
DirectEmployers Association, Inc. is a 501(c)(6) nonprofit, 600 plus member employer association. As provided in its corporate bylaws, the business and affairs of the Association are managed by a board of directors consisting of member company representatives. Daily operations are managed by an executive director and operations staff at the direction of the president and board of directors. Its mission is to provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national workforce.

About National Association of State Workforce Agencies (NASWA)
The National Association of State Workforce Agencies (NASWA) is a private, non-profit organization, representing 52 state and territorial workforce agencies in general and the publicly-funded veterans’ employment programs in particular. The mission of NASWA is to serve as an advocate for state workforce programs and policies, a liaison to federal workforce system partners, and a forum for the exchange of information among states.

www.Veterans.jobs
Assists military personnel in transitioning from active duty to employment opportunities in the civilian workforce. Using the Military Crosswalk, Veterans can enter their military occupation plus the .jobs suffix to find relevant civilian jobs. Examples: www.42F.jobs; www.25B.jobs; www.2891.jobs

SOURCE DirectEmployers Association

RELATED LINKS
www.directemployers.org