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DE Members Prominent on 2013 DiversityInc Employer Recognition Lists

Thursday, May 16th, 2013

As a nonprofit Association of employers, DirectEmployers (DE) works to offer the resources and assistance that our Members need to be recognized as having a fair and diverse workforce, and therefore assisting with OFCCP compliance regulations. Through strategic partnerships with veteran, diversity and disability organizations and a varied product and service offering, we help provide our Members the opportunity to do just that. Many of our Member companies earn recognition for their recruitment and staffing initiatives.

Each year, DiversityInc Magazine releases lists of top companies in a number of hiring and staffing areas including but not limited to diversity, disabilities, veterans and minorities. This year, we are proud to see our Member companies comprising the majority of these lists. Check out some of the stats that we pulled:

The DiversityInc Top 10 Companies for People With Disabilities
- 9 out of 10 are current DirectEmployers Members

The DiversityInc Top 10 Companies for Global Diversity
- 10 out of 10 are current DirectEmployers Members

The DiversityInc Top 10 Companies for Veterans
-7 out of 10 are current DirectEmployers Members

The DiversityInc Top 10 Companies for Recruitment & Retention
- 9 out of 10 are current DirectEmployers Members

The DiversityInc Top 10 Companies for Executive Women
- 8 out of 10 are current DirectEmployers Members

The DiversityInc Top 50 Companies for Diversity
- 38 out of 50 (or 76%) are current DirectEmployers Members

Other DE Member Honors:
Top Company for Diversity-Management Progress (BASF)
Top Company for Supplier Diversity (AT&T)
Top Company for Global Cultural Competence (Monsanto)

Congratulations to our Members! We are proud to be involved with such hardworking organizations that are so dedicated to the HR profession, and hope that their jobs are made easier through Membership with our Association.

Think your organization has award-worthy initiatives? Consider entering the inaugural DirectEmployers Awards Competition! Learn more on the DEAM13 Awards page.

Conference Survival Guide

Thursday, May 9th, 2013

Summer is almost here and while it seems far away now, fall will be right around the corner. Our team is already in full conference mode and preparing for upcoming events, including DirectEmployers 2013 Annual Meeting & Conference (DEAM13), taking place this October in sunny San Diego, California.

In preparation for the busy conference season ahead, we’ve put together some tips to help you get the most out of the events you may attend.

Make Plans Pre-Conference
We’ve got a great agenda this year, jam-packed with a number of can’t-be-missed sessions in our recruiting, compliance and leadership tracks. To make things a little less hectic, plan out which sessions you wish to attend ahead of time. This will give you more time to network, browse the expo hall and enjoy the experience!

Share the Knowledge Post-Conference
In order to bring what you learned back to the office (and to ensure that you are approved to come back next year), provide your supervisor and fellow department members with a write-up of key takeaways and suggestions on how you can implement them in your organization.

Put Your Smartphone Away
While it may be tempting to check email on your mobile devices every few minutes, try turning them off during the sessions and direct all of your attention to the event. You came to network and learn—wait until breaks or later in the evening to catch up on your emails and work tasks.

Part Ways with Your Team
Attending with your co-workers? While it may be tempting to stick together, try splitting up and attending a variety of sessions. Be sure to take notes and share the knowledge with one another post-event. There may be some really great tips to be acquired from sessions you might otherwise have missed.

Take Advantage of Evening Social Events
If you have a free night, take the opportunity to take in the sights of the area with your new connections – head to dinner or enjoy the nightlife as a group. Bonding over shared experiences could lead to beneficial business opportunities in the future!

Join the Conversation
From asking questions during the Q&A sessions to getting involved through social media, being conversational is crucial to getting the most of your experience. If there is something you want to learn from a speaker that wasn’t covered in the presentation, don’t be afraid to ask. And tweeting with the designated conference hashtag is another way to connect with other attendees, while sharing points of the presentations that resonate with you. Get a conversation going and make plans to meet up!

Bring and Collect Business Cards
Networking is a major component of attending a conference. The quickest way to share your contact information with another attendee is to swap business cards. There are also great apps available, such as CardMunch, which enable you to capture images of business cards with your mobile device and add the information directly to your contacts list. Post-conference, connect on the various social media networks and reach out with a simple, “It was nice meeting you and I look forward to staying in touch” message. A little goes a long way!

DirectEmployers will be at many upcoming conference include NACE 2013 Conference & Expo, HCI Strategic Talent Acquisition, SHRM 2013 Annual Conference & Exposition and the 2013 ILG National Conference. To see all events we’ll be attending, presenting or exhibiting, visit our Network with Us page.

DirectEmployers Software Developer Wins Big in Open Source Programming Competition

Wednesday, May 8th, 2013

DirectEmployers software developer Ani Chan, and her team member Manpreet Singh, were recently awarded the grand prize of $10,000 at the 2013 SmartFile Platform Bake-Off for their application “SmartClip,” a Google Chrome extension that clips sections of websites and saves them for future viewing.

Ani started working at DirectEmployers as an intern just over a year ago and quickly became an integral member of the product development team. Although she’s only been here for a short time, her contributions have been invaluable to the Product Development team.

SmartFile, a business file sharing and FTP hosting platform built on an open source API, put on the competition. As explained in SmartFile’s press release, the contest challenged Indiana college students to “develop an open source application that interacts with the newly released SmartFile API over a period of 50 days.”

After qualifying for finals, Ani and her teammate presented a five-minute pitch to five of Indianapolis’ top business leaders. Submissions were judged in the following areas: Innovation, Utility, Use of SmartFile Platform, Design and User Experience.

Ani receiving the prize for winning the SmartFile contest. Photo from: http://www.smartfile.com/blog/wp-content/uploads/2013/04/bake-off-winners.jpg

Rick Wehrle, VP of Product Development at DirectEmployers is thrilled. “Ani has balanced school and work as a part-time intern with DirectEmployers, and also had time to enter and win the SmartFile contest! Recently Ani has been leading the development of My.jobs, a new web site currently in beta, for job seekers to privately manage and control their job search experience. My.jobs is being developed as open-source software. Check out Ani’s GitHub profile (https://github.com/stemchan), and her code contributions to My.jobs in the public GitHub repository (https://github.com/DirectEmployers/MyJobs).”

You can read the official press release from SmartFile on the Wall Street Journal website for more details on the 2013 SmartFile Platform Bake-Off. We are so happy for you Ani, congratulations!

Systems Talking to Systems – with Standards

Thursday, May 2nd, 2013

The following is a guest blog post written by Kim Bartkus, Executive Director, HR-XML Consortium.

If you’ve ever traveled internationally, you’ve had to purchase an adapter plug or converter to use any of your electronics. A converter allows you to connect your device to an electric power source using a voltage your computer or phone charger can understand and utilize. Data exchange standards work the same way. If you want your system to talk with another system, standards help with that conversation.

converter

HR-XML data exchange standards have been developed by Human Resource industry experts so your systems can talk to each other. The standards provide a template of data so you know what the data is, and where it will be within the file being transmitted.

Think of a resume – it typically starts with the person’s contact information, an overview of their experience and interests, followed by details of work, education, certifications, etc. It’s usually in a similar format so you can easily scan to find what you are looking for. HR-XML standards provide that same type of template – so you know where to find the data, the definition, and the type of data to expect. Then you or your vendors can develop software that sends or receives data in a known template or format.

Imagine the time and cost savings to implement new products or integrate with external vendors. The HR-XML standards have been defined for most of the employment lifecycle, including recruiting, screening, assessments, onboarding, benefits, payroll, performance management, and provisioning. If you are already working within these areas, these open data templates are freely available.

Another major benefit is avoiding vendor lock-in. If you work with vendors that use the standards, it’s much easier to change to another vendor using the same standards; or to have multiple vendors working together to provide you the best solution. It’s a win-win scenario for both you and your solution provider.

If you are developing in-house, check out the free standards – it can help increase revenue, decrease expenses (and risk) and reduce time to deployment. If you are searching for a vendor, ask them if they use the HR-XML standards so you can benefit from years of industry experience. For more information, visit www.hr-xml.org.

Special thanks to Kim for contributing to our blog. Members can view her presentation from our 2012 Annual Meeting & Conference in the Pipeline under Annual Meeting Archives.

Salaries Climb for the Class of 2013

Thursday, April 25th, 2013

This post was provided by Claudia Allen, editor at the National Association of Colleges and Employers (NACE). NACE connects campus recruiting and career services professionals, and provides best practices, trends, research, professional development, and conferences.

Starting salaries for the Class of 2013 continue to climb as the job market improves for college graduates.

The average starting salary for a new college graduate earning a bachelor’s degree is $44,928—up 5 percent over the average starting salary earned by members of the Class of 2012, according to the April 2013 Salary Survey, a new study by the National Association of Colleges and Employers. Starting salaries rose across the board, from 2 percent to almost 10 percent.

Engineering majors claimed seven of the 10 spots among the highest paying majors for 2012-13 bachelor’s degree graduates. Petroleum engineering majors grabbed the top starting salaries, with an average of $93,500. Computer engineers pulled the second highest salaries with an average of $71,700.
Other engineering majors among the highest-paid are:

  • Chemical engineering ($67,600),
  • Aerospace/aeronautical/astronautical engineering ($64,400),
  • Mechanical engineering ($64,000), electrical/electronics and communications engineering ($63,400), and
  • Engineering technology ($62,200).

The top-paying non-engineering majors are computer science, with an average starting salary of $64,800, followed by management information systems/business ($63,100) and finance ($57,400). Generally, for humanities and social science majors, the average salary is $37,058.
Here’s how that plays out for some new graduates:

Source: April 2013 Salary Survey, National Association of Colleges and Employers, copyright holder.

A free executive summary of the April 2013 Salary Survey report is available at www.naceweb.org/salary-survey-data/.

NACE’s next report on starting salaries for Class of 2013 college graduates will be in the September 2013 issue of Salary Survey.

IN ILG Meeting Provides Insight into New Census Data and OFCCP Updates

Friday, April 19th, 2013

I have had the privilege of becoming more involved with the Industry Liaison Group (ILG) on both a national and local level. If you are not plugged into ILG, please check the National ILG website and find the contact information for your area.

The most recent Indiana ILG meeting included informative sessions around Census Data and OFCCP updates. Since the majority of our Members are Federal contractors, I wanted to share meeting highlights from two sessions.

America Community Survey1) Understanding Census Data: What is the American Community Survey (ACS) EEO Tabulation and How it Compares to the 2000 Decennial Census
Presented by Patrick Nooren, Biddle Consulting Group

If you have ever met or heard Patrick present, you know he is a fountain of knowledge. Patrick is one of those rare breeds who loves to crunch data. His presentation was full of insights and information about Census Data as well as the American Community Survey (ACS) EEO Tabulation, and how it compares to the 2000 Decennial Census.

The old Decennial Census was a sampling of individuals with about 1 out of 7 people having received a long-form to complete. Surveys were sent to all households nationwide and the “usual residence” rule was used to establish residence.

This old way had a few problems – the data got old quickly, it represented a snapshot as of April 1, 2000 and didn’t reflect rapid changes in the population/workforce.

The new American Community Survey (ACS) was launched in 2005 to replace the decennial census long-form and it is an EEO tabulation sponsored by four Federal agencies: EEOC, DOJ, OFCCP, and OPM. The surveys are sent to 250,000 different households each and every month. The residency is established using a “current residence” rule.

The new way is a compilation of responses from over a 5-year timeframe, because there are confidential requirements and a granular breakdown of the date (i.e., by geography + occupation code).

Five year estimates are based on larger sample sizes of more households, resulting in a much smaller margin of error and therefore providing more accurate estimates.

The ACS provides geographies and databases that are potentially relevant to contractors, which include: occupation (487 including Santa Clause and the Easter Bunny), industry, age, educational attainment and earnings. The data can be used to assign EEO codes and residence recruitment area for your AAP. The data can be found Census Methodology page. Patrick broke down a lot of this data and put it together in his own easy to read Excel spreadsheet. Feel free to reach out to Patrick to obtain a copy of this handy dandy spreadsheet of data!

2) OFCCP Update
Presented by Bradley Anderson, Regional Director, Midwest Region, US DOL OFCCP

Our final presentation was an overview of what has been happening with the Office of Federal Contract Compliance Programs (OFCCP), including the following information about changes in directives:

305 – Functional Affirmative Action Programs

POLICY: Effective December 17, 2012, Federal contractors and subcontractors seeking an agreement to develop, implement and maintain functional AAPs must follow the procedures outlined in this directive.

306 – Criminal Record Restrictions

BACKGROUND: Racial and ethnic disparities are reflected in incarceration rates. In light of these racial and ethnic disparities, contractors should be mindful of federal antidiscrimination laws if they choose to rely on job applicants’ criminal history records for purposes of employment decisions. Hiring policies and practices that exclude workers with criminal records may run afoul of such laws, which prohibit intentional discrimination on the basis of race, national origin, or other protected bases, and policies or practices that have a disparate impact on these protected groups and cannot be justified as job related and consistent with business necessity.

307 – Reviewing Compensation Systems & Practices

BACKGROUND : OFCCP is issuing this directive in support of its ongoing policy commitment to address pay discrimination by federal contractors and subcontractors. This directive specifies the procedures OFCCP field investigators use for reviewing contractor compensation systems and practices. It clarifies and improves OFCCP procedures in further support of the agency’s efforts to align pay discrimination enforcement with longstanding principles under Title VII of the Civil Rights Act of 1964 (Title VII).

Mr. Anderson went onto provide some guidelines for “Keeping OFCCP @ Bay” a Federal Contractor should commit to:

  • CEO/C Suite – Need to make EO a priority
  • EO/AA accountability and top – What gets measured is what gets done
  • Monitoring and self-audit reviews.
  • Consistency is key – Consistent Personnel Policies
  • Be pro-active

In addition Bradley provided the following advice/updates.

  • The new regulations will be more stringent on recruiting.
  • Keep track of what you get from your efforts.
  • Make sure you have anti-harassment policies and procedures.
  • The FMLA poster has been revised to include military family.
  • A new version of the Form I-9 was released. Beginning May 7, 2013 employers must only use the new version.

He discussed how the agency moved from Active Case Management mentality to Active Case Enforcement and is looking at more than hiring. As a result, the Midwest Region cases have decreased from 4,435 in FY10 to 3,495 in FY12. He explained that the Conciliation Agreements have gone up from 30% in FY10 to 45% FY12 (and most of those were onsite because you have a 1 in 2 chance of a Conciliation Agreement from an onsite). He explained that Desk Audits have gone up from 12% in FY10 to 27% in FY12 and that you have a 1 in 4 chance of a Desk Audit resulting in a Conciliation Agreement.
The settlements have gone up from $40M in 2010 to $49M in 2012 and cases have increased from 97 or 13% in 2010 to 138 or 30% in 2012 – a lot of these are compensation settlements.

OFCCP Regulatory LibraryBradley stressed the importance to have a strong strategy for attracting and hiring the vulnerable populations. He explained that Gulf War Vets are 2% above the national average unemployment rate and people with a disability are 13% above the average. He went on to state that VEVRAA and 503 violations are on the rise with VEVRAA going from 9% in 2010 to 19% in 2012 and 503 increasing from 7% in 2010 to 17% in 2012. When asked if the new regulations would be approved anytime soon, he said he hasn’t been informed of any solid dates and we should watch the OFCCP website for more information on VEVRAA and 503.

Your Digital Footprint in a Snapchat Era

Thursday, April 11th, 2013

“Opening a Snapchat feels like unwrapping a present. You never know what you are going to get,” said Sally Ike, High School Senior, in a recent Bloomberg Businessweek article. “I was thinking about it today, how next year when I go away to college it will be nice. You actually get to see the friend’s face for a quick 10 seconds. It’s more personal than a text.”

Snapchat is a mobile app designed to share a photo with a friend, however what makes this different than other photo sharing apps is the image is only available for a limited time. The sender decides how long the image is available anywhere from 1-10 seconds. Therefore, the sender doesn’t have to worry about how they look in the picture. This provides many opportunities for sending more creative pictures of themselves perhaps making a silly face, striking a pose or since you can doodle on Snapchat pictures, a photo with wings and a halo or anything else you can imagine. You can also send videos. The product description on the Snapchat website states, “Snapchat is a new way to share moments with friends… The image might be a little grainy, and you many not look your best, but that’s the point. It’s about the moment, a connection between friends, and not just a pretty picture.”

Another cool feature is that the sender is notified If someone tries to take a screenshot of your image. Cheating in this way is severely frowned upon.

Snapchat launched in September 2011, and as of 28 November 2012, users have shared over one billion photos on the Snapchat iOS app, with 20 million photos being shared per day. In the U.S., Snapchat was the second-most popular free photo and video app for the iPhone in early February, just behind YouTube and ahead of Instagram. It was the 19th-most popular free app overall, according to App Annie, an analytics company. Snapchat’s website claims that more than 50 million snaps are sent every day.

It made rivals anxious enough to build similar products. In December Facebook unveiled a Snapchat-like app called Poke that allows users to send self-destructing media.

The creators of Snapchat are, you guessed it, college kids from Stanford. They were hearing stories from their friends about photos others had tagged them in that they didn’t approve maybe because they were unflattering or perhaps they displayed a different view of themselves.

Snapchat’s Philosophy from their website states, “We believe in sharing authentic moments with friends… Great conversations are magical. That’s because they are shared, enjoyed, but not saved.”

This philosophy brings up the question, can our digital footprints really be erased? There are risks of a false sense of security and encouragement of risky behavior. According to a recent Mashable article, “Snapchat founder Evan Spiegel has been quoted as saying that the app was never intended for complete privacy — something that’s borne out by a look at the company’s Terms of Service: ‘Although we attempt to delete image data as soon as possible after the message is transmitted, we cannot guarantee that the message contents will be deleted in every case.’ Again, so much for self-delete.”

Now that the general public has access to storage space in the cloud the amount of digital data has increased. Tasked with archiving more than 170 billion tweets, the Library of Congress is also feeling the effects of the overwhelming amount of data. In addition, today, marketers buy their consumer data and user behavior information from free social media networks.

According to the Bloomberg article, Reputation.com, a California-based company that sells online reputation and privacy services, has experienced customer growth of 1,000 percent in the past two years. CEO, Michael Fertik says, “Reputation.com is collecting data and then enabling our customers to expose the data, electively to third parties in an open and transparent transaction of which they are completely aware as opposed to being digitally exploited every day without your knowledge or permission by people you can’t identify for purposes you’ll never know. It’s like digital serfdom vs. digital liberty.”

57 percent of all app users “have either uninstalled an app over concerns about having to share their personal information, or declined to install an app in the first place for similar reasons.” (Pew Research Center survey)

88 percent of participants from ages 18-24 say there should be a law requiring websites and advertising companies to delete all stored information about an individual upon request. 94 percent from ages 45 to 54 also supported the idea. (2010 survey, University of California at Berkeley)

The article concludes, the way the Internet is structured today, almost everything people share online will live for eternity in the cloud. In “Delete: The Virtue of Forgetting in the Digital Age,” Viktor Mayer- Schönberger, a lawyer and a professor at the university of Oxford argues that this inevitably creates problems for individuals and societies that need the ability to forget in order to move forward. A perfect memory, he writes, can be paralyzing, trapping people in the past and discouraging them from trying new challenges.

I want to hear from you – do you use Snapshot or a similar app? Do you have privacy concerns or do you believe that it is the responsibility of users to be careful with what they share?

Military Skills Translator Tools- Do They Work?

Thursday, March 28th, 2013

The following post was written by Lisa Rosser, Military Recruiting Expert at The Value of a Veteran. You can view the original post on The Value of a Veteran blog. Lisa’s military career includes 10 years of Active Army duty and 11 years of service with the Army Reserve, including 2-1/2 years of mobilization after the events of 9-11. During her Active Duty time she participated in 3 major engagements (Gulf War, Somalia, and Bosnia). Her Army Reserve career focused on operations and performance management, recruiting, placement, training, and skills development. She retired from the Army Reserve in July 2011 at the rank of Lieutenant Colonel. Now, Lisa’s mission is to to help organizations improve their veteran recruiting and retention. Her unique background with years of experience in both military and human resources is what makes her the ideal person for training human resource professionals how to recruit, hire, and retain military veterans for employment.

Increasingly, I am receiving inquiries from employers asking my opinion about whether they should invest in a military skills translator tool for their military recruiting career page. These applications are a significant expenditure for companies, and they want a level of assurance that they do actually work.

If you are unfamiliar with military skills translators, the majority of them are derived from the military-to-civilian crosswalk feature of O*Net Online. As marketed, all the service member needs to do is simply input their military occupational code (MOC) into the translator tool and the application quickly compares the various skills and attributes of that MOC to open positions at a company. The veteran is then presented with a list of open jobs at that organization to which it would be appropriate for them to apply.

– Example of a Military Skills Translator Tool

While I am generally very supportive of any tool that assists recruiters and service members to better communicate, I continue to be disappointed with the results of the tests I conduct on these skills translators. I am also frustrated that some employers are viewing these tools as a “silver bullet” that will magically make it easier for the veteran to apply to the right positions, thereby eliminating the need to have an actual conversation with the service member to tease out what the translator did not reveal.

Real Test Results:

  1. I used the military skills translator of a major retailer and input my MOC: 25A (Signal Communications Officer). The results indicated that I should apply for positions such as a Master Plumbing Specialist or Cashier. I bet you I’d make a better Department Manager or Store Manager than a cashier or plumber.
  2. Through an energy company website I tried 14T (PATRIOT Launching Station Enhanced Operator/Maintainer). 14T’s have a lot of experience with troubleshooting and maintaining electronics systems (a skill set definitely in demand in the energy industry). Unfortunately, the skills translator tool said “No jobs found that match your profile”

If the service member goes to your career page, inputs his/her MOC into the military skills translator tool, and the result is “No jobs found that match your profile” – what message did you just send to the veteran? That may be his/her first and last attempt to find a career with your company. They may not take the extra minute to try keyword searching, which in example #2, would have yielded better results.

While vendors continue to improve their translator tools, I recommend you add a statement very prominently on the skills translator that says something to the effect of:

“If you received a message stating ‘No jobs found that match your profile’ – do not be discouraged! Try searching by keywords and see if you receive better results. You may also *click here* to request a conversation with one of our Military Recruiting Program team members who has experience in translating your military background.”

{cue the sound of a thousand recruiters sucking in their breath}

Yeah, you read that correctly. I want you to offer to have a conversation with the veteran about their military background. What recruiters need to understand is that there is so much more nuance to the veteran’s military experience than just the MOC they held. Depending on how the skills translator has been programmed, it may be inadvertently mis-translating certain skills. The translators don’t always consider the inherent transferrable skills a veteran has, such as operations experience, problem solving, initiative, etc., either. That is something the human mind can do better than an algorithm – continue to ask relevant questions and assess potential.

ERE recently had an article on why using performance based interviewing techniques is helpful to determine what skills the service member has.

Successful military recruiting requires patience, military cultural awareness, a willingness to dig for information and a “high touch” (versus “high tech”) approach. Embrace the work, for the result is worth it.

I’d love to hear from recruiters who have experience with these translator tools – do you find that the tool helps military veterans connect with appropriate jobs at your company?

(View some of the responses she has received so far on her original blog post.)


Lisa authored and shared the above blog post on LinkedIn earlier this week and it really resonated with me. DirectEmployers is constantly working with our Members to expand veteran outreach including our partnerships and technology, however there is always room for growth and improvement. I wanted to share this post with our readers because it has great suggestions on supplementing military crosswalk tools. Have you incorporated any of these recommendations or will you consider them? Please comment below and share your thoughts.

If you don’t already, I highly recommend reading The Value of a Veteran blog. It’s a collection of articles related to improving recruitment and retention of military veterans. Another helpful source of information are presentations from a two-day veteran outreach webinar series that DirectEmployers hosted earlier this year. Topics included developing veteran employee resource groups, partnering at the local level military recruitment. If you are interested, we have a Military Online Career Fair coming up on April 11. In addition, you might consider attending our 2013 Annual Meeting and Conference in San Diego, October 21-24. This year’s event will encompass a variety of military-related sessions and a veteran career fair. More information is available on the DEAM13 website.

What are some of your go-to resources for learning about veteran outreach? Please share them below and stay tuned for a follow up blog in which I’ll outline in more detail the numerous initiatives DirectEmployers has or is developing in this area.

2013 Employers and Social Media Survey Results

Thursday, March 21st, 2013

Survey results clearly show growth of social media adoption, but employers are still facing hurdles with measurement and risk mitigation.

DirectEmployers recently conducted a survey to see how the adoption of social media has changed over the past few years for Member companies. Growth is certainly evident, as 61.29% of respondents used social media for recruiting in 2010 compared to 87.50% in 2013. The prominent use of social media among Members is still recruiting, however more than half indicated also using it for engaging current employees.

The two most common factors preventing companies from using social media are legal concerns (62.5%) and leadership buy-in (50%).

Structure
Results show that 42.55% of respondents have a person or team dedicated to social media in the HR department; however only 26.60% indicated their company offers ongoing training. Nearly 80% have a social media policy.

Platforms
LinkedIn (100%) and Facebook (86.17%) are the top two most used social networks, but Twitter came in close at 78.72%. YouTube is used by 50%, Pinterest by 14.89%, and Google+ just over 11%. Other platforms mentioned were Glassdoor, Jobvite, Instagram and Tumblr.

The majority of survey respondents (76.60%) replied that LinkedIn refers the most candidates. Nearly 20% are not sure which social network refers the most candidates. LinkedIn also dominates as driving the most hires at 77.17%, followed by Facebook at 3.26%.

Goals and Objectives
Reaching passive candidates and building employer brand awareness were the two most popular goals and objectives selected – both nearly at 90%. Generating more traffic to the career site was selected by 68.48% of respondents, followed by reducing advertising /external spend at 56.52%. Additional goals and objectives include:

  • Raise quality of applicant pool
  • Drive more targeted traffic to the career site
  • Initiate pipeline interest for future
  • Seek feedback from candidate pools
  • Engagement and talent communities

Measurement
Measuring social media outcomes is another critical component we wanted to examine. In our 2010 survey, many respondents expressed difficulty in measuring ROI, but in the more recent survey, 47.87% have implemented the tools and processes to measure efforts. There are still 37.23% that do not and 14.89% that are not sure. Current metrics being analyzed include:

  • Referral traffic to career site
  • Number of hires
  • Number of applicants
  • Followers or likes
  • Engagement

Social media metrics are most frequently evaluated at monthly and quarterly intervals.

For more survey and poll findings, Members can visit the Survey & Poll Results page in Pipeline. For more information about becoming a Member of DirectEmployers Association, please visit the Become a Member page. The DirectEmployers 2013 Annual Meeting & Conference will offer up many opportunities to learn best practices in social media recruiting in addition to OFCCP compliance, technology and more. Learn more!

How did these results compare with your organization? Do you feel employers are effectively using social media? Comment below!

Setting Pay Rates for Interns

Thursday, March 14th, 2013

This post was provided by Claudia Allen, editor at the National Association of Colleges and Employers (NACE). NACE connects campus recruiting and career services professionals, and provides best practices, trends, research, professional development, and conferences.

As your organization prepares for its summer internship program, one of the tasks you will have to undertake is setting intern wages.
Typically, interns are paid an hourly wage and fall into the “non-exempt” category due to the nature of their positions. Some employers use the salary they pay a new college hire as the starting point for determining intern wages.

In general, employers with formal internship programs for college student determine pay rates by degree level, class year, and academic major. For example, seniors earn 26.3 percent more than their freshman cohorts. A master’s degree intern is paid 35 percent more than a bachelor’s degree intern.

Students earning engineering and computer science degrees generally are paid a higher wage rates than students in other disciplines, regardless of class year. Currently, at the bachelor’s degree level for seniors, engineering interns average wages of $20.79 per hour, and computer science/IT interns average $19.10 per hour. These exceed the pay rates for all other intern majors within the senior-class level.

(Note: Your interns will talk amongst themselves, so apply your pay scales consistently.)

Average Intern Hourly Wage Rates, by Class

Class

Average

Freshman $13.91
Sophomore $15.36
Junior $16.82
Senior $17.57

Source: 2012 Internship & Co-op Survey, National Association of Colleges and Employers. Data are for bachelor’s degree students.