The other day I was sent a video titled 5 Secrets to Researching SEO Keywords Like a Pro. The video was really well done and I would encourage anybody doing SEO (search engine optimization) to watch the video. The part that I found to be the most interesting in the video was the first secret [...]

One of the questions I get all the time, whether it be through emails or over the phone is related to explaining how the .JOBS Veterans Crosswalk Microsite works. Before I explain how ours works I must first highlight the different types of military crosswalks that I have seen currently out in the HR community. [...]

Digital Recruitment Challenge A growing trend among our Member companies in the retail space is the need to develop a strategy around smartly and effectively highlighting evergreen positions. Evergreen jobs are jobs that are always open or fresh for a specific company. These are jobs were the company is not necessarily hiring at the moment, [...]

Q: Data Robot, every week you have graphs and tables showing pages indexed, impressions, visits, conversions, and CTR (Click Through Rate).  Can you define each of those for me? A: Great Question, below are the individual metrics with definitions. Pages Indexed = Amount of Unique Pages that Google Sees from your site.  Google goes out [...]

Digital Recruitment Challenge A growing trend among our Member companies is the need to develop a strategy around “Virtual Jobs”. The segment of jobs considered to be virtual is an ever changing challenge in the internet recruitment industry. At the beginning of 2013, DirectEmployers and .JOBS were approached by Xerox Services with a challenge around their virtual [...]

Our .JOBS Microsite Branding of the Week is the site Dupont-Veterans.jobs. This site does an excellent job of weaving veteran focused content with the military skills translator.  Not only is the site well thought out in terms of content, Dupont was also very quick to link to the site from their corporate career site.  Below [...]

Over the past three weeks I have covered Part One, Part Two, and Part Three of my .JOBS proof. In Part One, I outlined the overall structure of the proof with some facts and the statement we would be proving. In Part Two we started our proof by proving through exhaustion with data. In Part Three we looked at how we can [...]

It has been a while since I last highlighted a company linking to their .JOBS Microsite. This is one of the main recommendations we make as soon as a .JOBS Microsite goes live.  We recommend this, because the most trusted source of job related information for any particular company is the companies corporate career site. [...]

Over the past two weeks I have covered Part One and Part Two of my .JOBS proof. In Part One, I outlined the overall structure of the proof with some facts and the statement we would be proving. For a refresher, the statement we are proving can be found below. In Part Two we started our [...]

Q: Data Robot, I keep hearing about Analytics Dashboards, what does Google Analytics offer in terms of dashboards. A: Great question, Google Analytics has a robust Analytics Dashboard function that comes with every account. What makes it great is that Google realizes that not all sites are the same so building one dashboard for all [...]

Last week I covered Part I One of my .JOBS proof. In that post I outlined the proof by giving the two facts we will start from along with the statement that we are proving. Below is the statement that we will be proving The .JOBS Universe helps companies win search result and thus win [...]

Our .JOBS Microsite Branding of the Week is the site find.Eaton.jobs. The site utilizes our billboard homepage, it has separate blurbs for all of its different microsites, and it has 5 company focused static pages on every site.  The site is an excellent representation of what is possible as far as branding on the .JOBS platform. Below [...]

The above link will take you to a presentation I recently did for an Employer Connect in Washington DC. As many of you may have guessed by the title of this blog, I am a big math, stats, and data nerd. A lot of my day here at DirectEmployers is spent coming up with new [...]

Today for the .JOBS Microsite branding of the week, I am going to look at my current favorite Microsite in the entire .JOBS Universe.  REI.jobs is the .JOBS Microsite Branding of the week.  This site went live at the end of the 2012.  If you have been on a call with me in the last [...]

Below is a screenshot of the .JOBS Microsite Search of the Month.  Going forward I am going to highlight a different search each month. Sometimes this search will be for showing off the platform, other times it will be for educating on what we are seeing from Google. Today if you go out and do [...]

Q: Data Robot, in one of your first posts, you defined organic traffic, could you do the same thing for referral traffic? A: To answer this question I am going to give two different definitions, one from eHow and one for a visual person. Finally I will take an example from Google Analytics and explain [...]

Today, we will finish our look at how to pick optimal .JOBS domains for your company. This has been an 8 part series. Part One covered the 7 different categories, Part Two looked at .JOBS Microsites built around locations, Part Three looked at .JOBS Microsites built around company industry, Part Four looked at .JOBS Microsites built around occupations and job titles, Part Five looked at [...]

My very first blog post was titled “How a .JOBS Career Microsite Works… Using Pictures”. I am going to dust off an old classic and take another shot at explaining job SEO with as little writing as possible and as many pictures as possible. On February 22, 2011, IBM released the microsite IBM-SAPConsulting.jobs. Below are [...]

For my first blog post of the new year, we will be continuing our look at how to pick optimal .JOBS domains for your company. This is an 8 part series. Part One covered the 7 different categories, Part Two looked at .JOBS Microsites built around locations, Part Three looked at .JOBS Microsites built around company industry, Part Four looked at .JOBS Microsites [...]

Today for the .JOBS Microsite branding of the week, I am going to avoid looking at a Veterans Crosswalk Microsite, since I have focused on them over the majority of the series (Veterans are just too cool).  Providence-Washington.jobs is the .JOBS Microsite Branding of the week.  Providence Health & Services has had microsites with us [...]

Today we will be continuing our look at how to pick optimal .JOBS domains for your company. This is an 8 part series. Part One covered the 7 different categories, Part Two looked at .JOBS Microsites built around locations, Part Three looked at .JOBS Microsites built around company industry, Part Four looked at .JOBS Microsites built around occupations [...]

  The slide above is used in a majority of our .JOBS Presentations. The data from this slide comes from Experian Hitwise. We use it because it does a nice job of visually showing the current job search market on the internet. Recently we received a question centered around this particular slide. The question along [...]

Today for the .JOBS Microsite Branding of the week we will be looking at PB-Veterans.jobs. There is so much to love about this microsite configuration, I am not sure where to start. First I love the use of the 100,000 Jobs Mission logo in the upper left of the header. The logo is there for [...]

Today we will be continuing our look at how to pick optimal .JOBS domains for your company. This is an 8 part series. Part One covered the 7 different categories, Part Two looked at .JOBS Microsites built around locations, Part Three looked at .JOBS Microsites built around company industry, and Part Four looked at .JOBS Microsites built [...]

Click here to see a press release from Ryder detailing their commitment to hire 1,000 veterans by the end of 2013. They have already hired 700 with a couple months to go. The reason I highlight this press release is because one of the aspects of Ryder’s veteran’s initiative is a .JOBS Veterans Crosswalk.  The [...]

To start the week I will be continuing my look at picking optimal .JOBS Career Microsite domains. This is an 8 part series. Part One covered the 7 different categories, Part Two looked at .JOBS Microsites built around locations, and Part Three looked at .JOBS Microsites build around company industry. Many companies that we talk to [...]

On October 30th and 31st DirectEmployers will be running a virtual conference on Disability Awareness.  I have the opportunity to present with Francene Taylor of IHG (InterContinental Hotels Groups). We will be discussing .JOBS and how it can be used to reach a disability audience.  To register for the event go here. Below is a description of what will [...]

This week, DirectEmployers is having its annual meeting in Scottsdale, Arizona. This will be my second annual meeting, and I am excited because this year I get the opportunity to present. On Wednesday, October 24th at 4:00PM I will be presenting on….. drum roll please….. Analytics. Who would have thunk it, the “Data Robot” is [...]

IHG is constantly thinking about how to improve their .JOBS Microsites.  In a post a few months ago I highlighted the effects that IHG had seen since implementing new branding across their sites.  Well, on August 15, 2012 they released another version of their microsites in terms of branding.  Below is the before and after [...]

To start the week I will be continuing my look at picking optimal .JOBS Career Microsite domains. This is an 8 part series. Part One covered the 7 different categories. Part Two looked at .JOBS Microsites built around locations. Something that is consistent across all companies is that they belong to an industry. In terms [...]

Over the last couple weeks we have released a ton of new exciting .JOBS Career Microsites. My favorite from the new batch has to be MorganStanley-Veterans.jobs. The imagery, the content, and the overall feel of the site, has helped Morgan Stanley quickly create a robust Veteran recruiting pattern in a short period of time. Instead [...]

Within the .JOBS Universe we have 2,597 sites that we can merge together for reporting. This gives us a huge base of information from which to pull interesting information and trends. Going forward,I am going to detail the stats below. This will help give us an idea of job seeker trends in terms of mobile traffic, browser [...]

Last week I had a post talking about Picking .JOBS Career Microsites. Within in this post I discussed how there were 7 different categories of career microsites. Today I am going to dive deeper into the location category of career microsites. Location microsites are some of the most popular choices. One of the first things [...]

As you can imagine, I spend a lot of my day doing searches on Google. Over time I have come across interesting job search facts. I am going to highlight three of these facts below. Have you ever wondered what type of employment the world is looking for? Are job seekers looking for full time [...]

As of today we have 1,390 different .JOBS Career Microsites. As you can imagine there are a ton of different types of sites that make up that 1,390. When we are on calls with members talking about investing in additional .JOBS infrastructure, one of the first questions we get is how do I go about picking [...]

Currently we have 59 different company branded .JOBS Veteran Crosswalks. These sites tend to be some of my favorite in terms of branding. I think one of the greatest benefits that .JOBS Microsites provide is the ability to brand microsites around job seeker segments such as veterans. Today, I am going to highlight one of [...]

Before I started working in the industry of internet recruitment the only thing I knew about Iowa was that they have an amazing college wrestling team in the Iowa Hawkeyes. After helping the Iowa Workforce Development team implement an Iowa State Job Bank .JOBS Microsite, I have learned a whole bunch of new things about [...]

Over the last couple weeks there have been 3 separate posts showing the power of multiple domains. They can be found here, here, and here.  Finishing this series will be Lockheed Martin and their multiple microsite strategy. In January of 2011 Lockheed Martin released 68 .JOBS Microsites, and due to the use of multiple microsites they have [...]

Today for the .JOBS Microsite branding of the week, I am going to highlight a whole network of .JOBS Domains. Dow Chemical released their network of 6 .JOBS Microsites on in April of 2011. Their 6 sites include: dow.jobs dow-engineering.jobs dow-louisiana.jobs dow-michigan.jobs dow-texas.jobs dow-veterans.jobs Below are some screenshots of three of their microsites. 

A few weeks ago I wrote a blog post highlighting the positive effects of linking to .JOBS Microsites from your corporate career site. In math there are often multiple ways to prove a problem, so keeping with that idea I am going to give another example showing the power of linking to your .JOBS Microsite. Like I [...]

Q: Data Robot, you keep showing me all these cool reports that I have for my .JOBS Microsite, but lets go back to the beginning. How do I start? More specifically how do I get access to these reports? A: The process for getting access to these reports is extremely simple. I am going to [...]

Today’s post will be continuing our look at the power of using multiple job SEO platforms.  In January of 2011 IBM released 34 .JOBS Microsites, and due to the use of multiple microsites they have seen a 217% increase in traffic.  Just like with the previous companies highlighted, (CenturyLink and IHG) the results speak for [...]

Some of my favorite .JOBS Career Microsites are the Veterans/Military focused microsites. I love seeing how companies merge their corporate branding with Military/Veteran related branding. These sites are some of our most creative in terms of looks and feels. One such Veterans Microsite is this weeks branding of the week. Below is a screenshot of http://wellsfargo-veterans.jobs. This [...]

The above title is an absolute mouthful. You probably read that and think to yourself what in blue blazes does that mean. Well with a few screen shots and a little explanation I hope to explain what the phrase “.JOBS Billboard Sponsorships with Hotspots” means. First you have to understand that there are two different [...]

Q. Does Google Analytics tell me where my job seekers are physically located? A. The short answer to the question above is yes. Google Analytics does tell you where the visitors to your site are physically located. More specifically it will tell you the country, the state/region, and even the specific city of where the [...]

The graphic above continues our posts showing what multiple sites can do for your SEO strategy.  In January of 2011 IHG released 29 .JOBS Microsites, and due to the use of multiple microsites they have seen a 174% increase in traffic.  Many companies ask us why they need more than one SEO platform, and really [...]

Usually for the .JOBS Microsite Branding of the week, I only pick one site from a company and highlight it. This week I could not decided between two of EMC’s .JOBS Microsites, so I decided to highlight both of them. The site below is EMC.jobs. This is the site that they get with their DirectEmployers Membership. [...]

The graphic above tells you everything you need to know about the post.  In October of 2011 CenturyLink released 12 .JOBS Microsites, and due to the use of multiple microsites they have seen a 198% increase in traffic.  Many companies ask us why they need more than one SEO platform, and really the simplest answer [...]

Q: I know my .JOBS Microsite is mobile ready, but what kind of reports does Google Analytics have around mobile? A: Google Analytics tracks all sorts of interesting reports, but the one that will impress your boss the most is the mobile traffic report. It is easy for people to talk about how mobile internet [...]

Most people that know about .JOBS, know that we help put job SEO technology on career microsites. Examples of this type of site are conocophillips.jobs, covance.jobs, and dow.jobs. They probably even know about the .JOBS Universe sites we run like texas.jobs, hotel.jobs, and chn.jobs. Most people though are not aware of how we help various state job banks compete on Google, Yahoo, [...]

For the pet lovers, one of the coolest .JOBS Microsites we have out there is Banfield-Petcare.jobs. Banfield is made up of 800 different pet hospitals and on any given day has around  1,200 jobs that they are hiring for. They have a huge need for people with the skill of pet care, so they purchased a microsite [...]

One of the things that we recommend to all the companies using a .JOBS Career Microsite is that they link to the microsite from their corporate career site. We recommend this, because the most trusted source of job related information for any particular company is the companies corporate career site. The corporate career site has [...]

Q.  What do job seekers type into my search box and where can I find that information? A.  First, I need to make sure everybody understands what I mean by search box. A “Where” and “What” search box can be found on every .JOBS Microsite page. Below is a screenshot of Emory.jobs with an arrow pointing to [...]

At the beginning of each new month, one of the things I like to track is the job search landscape across the major search engines. The job search landscape tells us the number of people who went out to a search engine and typed in a query that included the word “job”. For example every [...]

LockheedMartin-TopSecret.jobs is one of my favorite domains in the .JOBS Universe. Thinking of certain jobs being considered “Top Secret” makes me think of James Bond and Mission Impossible. Below you will see the home page for the site. You will see Lockheed Martin’s header and then below that is an interesting image showing a complex top [...]

In February of 2012 IHG approached us about wanting to drastically change the look and feel of their .JOBS Microsites (they have 28 of them).  Their microsites when first launched had minimal branding and basically had a logo with an ad like image at the top.  They sent over some new images along with some content focused [...]

.JOBS Career Microsites are built to be very flexible. We have over 2,500 different sites and they all look different. One of the most flexible and useful features of the technology is that it allows for the company to build its very own custom job filter. To understand what a custom job filter is you [...]

Within .JOBS we have many exciting partnerships, but one of our best is the partnership that we have with Milicruit. We have partnered with them on their 10,000 Jobs Challenge. Milicruit has been on the forefront of using technology to help transitioning military connect with employers across the internet. The 10,000 Jobs Challenge is as simple as [...]

Q: Everybody keeps telling me we need more organic traffic to our jobs. What exactly does that mean? A: Organic traffic is defined on Wikipedia as web traffic that comes from unpaid listings on search engines or directories. If you are like me, that definition offers little to no explanation of what organic traffic is. [...]

One of the things that I am most excited about with this blog is the ability to highlight different microsites. At the time of writing this blog we currently have 2,339 domains using the .JOBS Microsite technology, and they all look different. That means we have a huge base of sites to learn from. By [...]

Q:  Within Google Analytics there is a Conversion Section. What exactly is a conversion? A:  Google is a big fan of branding the different metrics they track.  For instance instead of calling a section visitors, they title it audience to make it feel more friendly. They do the same thing for Conversions. The simplest way [...]

Seeing is believing, so instead of creating a painfully complex and extensive 15 page case study on how a .JOBS Career Microsite works I decided to explain it through pictures. I am going to look at DTEEnergy-SystemOperator.jobs and show how it has progressed over the last year. Let the screenshots begin…. Above is a screenshot [...]