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.JOBS Proof – Part One

April 8th, 2013 by Seth Flater

The above link will take you to a presentation I recently did for an Employer Connect in Washington DC. As many of you may have guessed by the title of this blog, I am a big math, stats, and data nerd. A lot of my day here at DirectEmployers is spent coming up with new information to help make the SEO of our .JOB Microsite platform make sense. With that in mind I took the idea of proving .JOBS to the nerdiest extent possible. I decided to approach the problem like it was a math proof. Much like the Pythagorean Theorem, I asked myself how would I go about proving .JOBS if it was given to me an an upper level Geometry class. Since there is no hard fast rule or axiom I could pull from to prove .JOBS, I decided to prove it by exhaustion. For those of you that don’t know proving by exhaustion means I will prove it as many different ways as possible in an effort to make it seem like there is no case possible where it doesn’t work. The proof can be broken down into four parts, and over the next 4 weeks I will cover each part individual with a blog post.

 In order to do most proofs you have to have some facts to start with. For the .JOBS Proof we are going to build our proof from 2 such facts.

FACT ONE: .JOBS is a trusted secure place to search for jobs.

 .JOBS in terms of domains is at the highest level of security. To understand this you must know that there are 3 levels of domains. There are generic domains, restricted domains, and sponsored domains. Generic domains are domains where anybody can go out and register them. You do not have to have a specific plan or goal with the site. The best example of a generic domain is .COM, anything you can imagine on the internet can be built on a .COM domain. The next type of domains are restricted. These types of domains restrict the type of information or sites that can be found on the extension. Finally the last type of domain is a sponsored domain. They are like restricted domains in the sense that only certain types of information can be hosted on the extension, but they take it a step farther by having a sponsoring organization behind them making sure the domain stays true to it’s goal. This is where the top-level-domain .JOBS can be found. It is restricted in that only job content can be found on it, and it is sponsored by SHRM (Society for Human Resource Management).

 

FACT TWO: 613 Million Employment Searches are done on Google, Bing, and Yahoo on a monthly basis.

This fact comes from combing the information from Google Adwords and the information from Comscore’s monthly search engine rankings. The three different words “Job”, “Employment”, and “Career” are searched globally in some form 613 million times a month on Google, Bing, and Yahoo. Basically this stat is telling us that the biggest job board on the planet is Google/Bing/Yahoo. This is where job seekers are starting their search. So, instead of getting to these job seekers by using a middle man or broker (Job Boards/Aggregators) it would be simpler, more efficient, and more cost effective long term to meet the job seekers at the beginning of their search.

Now that we have our two facts laid out we need our statement to prove (statement below). Over the next three weeks we will prove this statement, but if you would like to jump ahead feel free to check out the presentation by clicking on the .JOBS Proof triangle.

The .JOBS Universe helps companies win search result and thus win talent from job related searches on Google, Yahoo, and Bing.

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